Advances in Marketing Portfolio 3 Survey
The Ultimate Beauty Brand Ranking Quiz
Discover how well you know the beauty market with our engaging quiz! Test your understanding of various beauty brands and how they stand out in the Irish market. This quiz will not only help you assess your brand knowledge but also provide insight into personal preferences and perceptions.
- Evaluate your familiarity with popular beauty brands.
- Rank brands based on their representation and unique characteristics.
- Participate and see how your answers compare with others!
What Gender are you ?
Male
Female
Prefer not to say
What age demographic do you fit into?
Under 18
18- 25
26-35
36-45
46-55
56-65
65+
On a scale of 1-10, how Central would you rank the brand MAC in the beauty market? (What this means is how representative is this brand of its category? - when you think of the Irish beauty market is MAC one of the first brands that comes to mind? - if so, it would be ranked as maybe 9 or 10, is the brand more mainstream (10) or unknown (0)?) Try to be as specific as possible with your rankings and give each brand a different ranking.
0 (being least central/ representative)
1
2
3
4
5
6
7
8
9
10 (being most central/ representative
On a scale of 1-10, how Central would you rank the brand Benefit in the beauty market? (What this means is how representative is this brand of its category? - when you think of the Irish beauty market is Benefit one of the first brands that comes to mind? - if so, it would be ranked as maybe 9 or 10) Try to be as specific as possible with your rankings and give each brand a different ranking.
0 (being least central/ representative)
1
2
3
4
5
6
7
8
9
10 (being most central/ representative
On a scale of 1-10, how Central would you rank the brand Nars in the beauty market? (What this means is how representative is this brand of its category? - when you think of the Irish beauty market is Nars one of the first brands that comes to mind? - if so, it would be ranked as maybe 9 or 10) Try to be as specific as possible with your rankings and give each brand a different ranking.
0 (being least central/ representative)
1
2
3
4
5
6
7
8
9
10 (being most central/ representative
On a scale of 1-10, how Central would you rank the brand Bobbi Brown in the beauty market? (What this means is how representative is this brand of its category? - when you think of the Irish beauty market is Bobbi Brown one of the first brands that comes to mind? - if so, it would be ranked as maybe 9 or 10) Try to be as specific as possible with your rankings and give each brand a different ranking.
0 (being least central/ representative)
1
2
3
4
5
6
7
8
9
10 (being most central/ representative
On a scale of 1-10, how Central would you rank the brand Clinique in the beauty market? (What this means is how representative is this brand of its category? - when you think of the Irish beauty market is Clinique one of the first brands that comes to mind? - if so, it would be ranked as maybe 9 or 10) Try to be as specific as possible with your rankings and give each brand a different ranking.
0 (being least central/ representative)
1
2
3
4
5
6
7
8
9
10 (being most central/ representative
On a scale of 1-10, how Central would you rank the brand Charlotte Tilbury in the beauty market? (What this means is how representative is this brand of its category? - when you think of the Irish beauty market is Charlotte Tilbury one of the first brands that comes to mind? - if so, it would be ranked as maybe 9 or 10) Try to be as specific as possible with your rankings and give each brand a different ranking.
0 (being least central/ representative)
1
2
3
4
5
6
7
8
9
10 (being most central/ representative
On a scale of 1-10, how Central would you rank the brand Maybelline in the beauty market? (What this means is how representative is this brand of its category? - when you think of the Irish beauty market is Maybelline one of the first brands that comes to mind? - if so, it would be ranked as maybe 9 or 10) Try to be as specific as possible with your rankings and give each brand a different ranking.
0 (being least central/ representative)
1
2
3
4
5
6
7
8
9
10 (being most central/ representative
On a scale of 1-10, how Central would you rank the brand Fenty Beauty in the beauty market? (What this means is how representative is this brand of its category? - when you think of the Irish beauty market is Fenty Beauty one of the first brands that comes to mind? - if so, it would be ranked as maybe 9 or 10) Try to be as specific as possible with your rankings and give each brand a different ranking.
0 (being least central/ representative)
1
2
3
4
5
6
7
8
9
10 (being most central/ representative
How well does the brand MAC stand out from other brands in the market? (e.g. Do their products have unique characteristics that distinguishes them from traditional products from other brands in the market? If so, they would be ranked highly at 9 or 10)
0 (Does not stand out at all)
1
2
3
4
5
6
7
8
9
10 (Stands out very much)
How well does the brand Nars stand out from other brands in the market? (e.g. Do their products have unique characteristics that distinguishes them from traditional products from other brands in the market? If so, they would be ranked highly at 9 or 10)
0 (Does not stand out at all)
1
2
3
4
5
6
7
8
9
10 (Stands out very much)
How well does the brand Benefit stand out from other brands in the market? (e.g. Do their products have unique characteristics that distinguishes them from traditional products from other brands in the market? If so, they would be ranked highly at 9 or 10)
0 (Does not stand out at all)
1
2
3
4
5
6
7
8
9
10 (Stands out very much)
How well does the brand Fenty Beauty stand out from other brands in the market? (e.g. Do their products have unique characteristics that distinguishes them from traditional products from other brands in the market? If so, they would be ranked highly at 9 or 10)
0 (Does not stand out at all)
1
2
3
4
5
6
7
8
9
10 (Stands out very much)
How well does the brand Bobbi Brown stand out from other brands in the market? (e.g. Do their products have unique characteristics that distinguishes them from traditional products from other brands in the market? If so, they would be ranked highly at 9 or 10)
0 (Does not stand out at all)
1
2
3
4
5
6
7
8
9
10 (Stands out very much)
How well does the brand Clinique stand out from other brands in the market? (e.g. Do their products have unique characteristics that distinguishes them from traditional products from other brands in the market? If so, they would be ranked highly at 9 or 10)
0 (Does not stand out at all)
1
2
3
4
5
6
7
8
9
10 (Stands out very much)
How well does the brand Maybelline stand out from other brands in the market? (e.g. Do their products have unique characteristics that distinguishes them from traditional products from other brands in the market? If so, they would be ranked highly at 9 or 10)
0 (Does not stand out at all)
1
2
3
4
5
6
7
8
9
10 (Stands out very much)
How well does the brand Charlotte Tilbury stand out from other brands in the market? (e.g. Do their products have unique characteristics that distinguishes them from traditional products from other brands in the market? If so, they would be ranked highly at 9 or 10)
0 (Does not stand out at all)
1
2
3
4
5
6
7
8
9
10 (Stands out very much)
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