Media Quiz
Media Mastery Quiz
Test your knowledge of media concepts and advertising strategies with our engaging Media Mastery Quiz! This quiz is designed to challenge your understanding of various aspects of media, from reach metrics to stages of the consumer journey.
- 10 thought-provoking questions
- Multiple choice and checkbox formats
- Learn more about effective media strategies!
True or false? Gross reach is the total number of individuals who were reached at least once by an advertising medium.
True
False
Which targeting is based on a user’s inferred data? (Select all statements that apply)
Demographic
Interest-based
Look-A-Like
Video View
The type of media which is managed and controlled directly by the brand is also known as:
Paid Media
Owned Media
Digital Media
Consumer Journey
Out of a target group of 12 people, 6 people are exposed to an ad two times, 3 other people see the ad one time and 3 other people don’t see it at all. How high is the net reach?
25%
50%
75%
Which statements are correct?
GRP is the number of Gross Contacts as percent of a defined target group
GRP is the net reach in absolute numbers of a defined target group
With GRP you can make assumptions over the quality of the contacts
GRP of different target groups can not be summed up
What are the 4 stages of the consumer journey?
Awareness, Consideration, Purchase and Luxury
Awareness, Consideration, Purchase and Loyalty
Alliance, Consideration, Prestige and Loyalty
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