What is the difference between 1st & 3rd party data?
Why do we need a signed DPA?
Give 3 reasons when trading desk is most effective for your client’s objectives?
What 3 different types of campaigns can we run through the trading desk?
What 4 benefits can we apply to the campaign when we have tags on the client's site?
Name two of the third party partners we can use on Trading Desk campaigns only?
Why sell programmatic trading desk?
What is the difference between programmatic & performance display?
Name 3 areas we should consider to ensure our clients campaign is successful?
Which two areas does Trading Desk support on the consumer journey?
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