SG Publicity & Marketing Quiz How Do You Get More Attention For Your SG?

1. The number one way to get attention and publicity for your SG is:

a. Recruit multiple students to handle your social media accounts

b. Do real things on campus that matter to students

c. Recruit a professor to help with marketing/advertising through classes

d. Make sure your SG web site is current

e. All of the above

3. The best way to promote your SG and events/programs is:

4. Most SG marketing tends to occur during what event on campus?

6. Each and every Student Government should have its own unique, distinctive logo.

True

False

7. What questions do you need to ask about your SG’s social media presence?

a. What are you doing and saying on social networks?

b. Are you reaching out to fellow students or club leaders?

c. Are you mentioning several times a week or even daily what your SG is working on?

d. Are you including photos in your posts?

e. Is what you're posting really interesting or useful?

f. All of the above

8. What is a little used way to advertise your SG?

a. Life-size cut-outs of SG president holding SG brochures for students to pick up

b. Wear SG shirts and name tags each week (all members and officers)

c. Barter with specialty companies to get free SG shirts, cups and other swag to market SG

d. Hang fliers on both sides of bathroom doors -- you've got the ultimate captive audience

e. All of the above

9. Next to word-of-mouth, flyers and posters can be the next two best ways to promote your group.

True

False

10. Who should help you implement your SG’s marketing plan?

a. Marketing Committee

b. Marketing, communications, or advertising classes

c. Marketing or advertising club

d. Graduate students (MBA, marketing, advertising, communications)

e. Interns

f. All of the above

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