Sports Marketing 4.06-4.10
Sports Marketing Mastery Quiz
Test your knowledge on sports marketing strategies and practices with this comprehensive quiz. Covering various topics such as sponsorships, pricing strategies, and promotional techniques, this quiz is designed for anyone interested in advancing their understanding of sports marketing.
- 36 engaging questions
- Multiple choice format
- Focus on real-world applications
To obtain the most exposure during a sporting event the best logo placement opportunity for businesses is on
Race cars
Swimsuits
Golf balls
Footwear
A stadium deciding to place messages and team logos on electric boards is an example of selecting
Event signage
Sponsorships
Media usage
Network support
What is the advanage to a business of placing signage on the outfield stadium wall during a televised professional baseball game
Ensures higher sales
Provides free publicity
Lowers promotional expenses
Increases brand awareness
How do sponsors typically use signage at sports events
As promotional tools
To provide directions
As safety reminders
To prohibit behavior
A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the fllowing signage placement options would provide the most exposure to the manufacturers products:
Rear entrance of stadium
Next to concession stands
Interior wall of the outfield
Backside of the scoreboard
Yield management is a way that sport/event marketers address product pricing issues when they want to maximize revenue but have
Below-market stock value
Limited capacity
Unallocated resources
Few distribution intermediaries
The additional cost of paying and buying refreshments and programs is part of the overall _____________ of attending a concert
Benefit
Goal
Price
Value
Which pricing strategy sets prices lower than those of the competition
Smoothin
Penetration
Stretching
Skimming
To attract visitors at times of the year when the demand is typically low, an amusement park charges less money for admission. What pricing strategy does this situation exemplify
Scaling the house
Seasonal pricing
Ticket bundling
Price skimming
Why might a sport/event organzation price entry fees for a marathon below the normal rate
To establish their event as luxury
To create profits
To encourage maximum participation
To meet competitors prices
Wintergreen Ski area know hat the area will be most successful if it bases its pricing structure on
Costs associated with renovations
Total cost of the experience
What the market
Inelastic demand for skiing
Which of the following is a company-focused pricing ob j for sport/event products
Offering the most discounts to customers
Enhancing image
Offering the lowest scores
Achieving a price customers feel is fair
In the sports and entertainment marketing, the concept of price includes not only the cost of a ticcket to an event but also th
Value of the overall experiance
Elements of the marketing plan
Quality of the media advertising
Location of the facility
What is the first thing you should understand when setting out to develope "out of the box" sales promotion ideas for your game/event
You need a certain amount of experience to do so
You need a certain amount of education to do so
There is no way to be prepared for inspiration
There is no particular source or technique
When you ask "how will my customer receive this sales promotion"which step in the process of generating "out-the-box"sales promotion ideas are you completing
Determine how to get the news out
Determine incentive
Determine creativity
Determine delivery
Which of the following is a consideration when implanting a ticket sales campaign
Name recognition
Immediate accessibility
Seating arrangement
Organized hospitality
When you ask "what does this sales promotion offer to customer" which step in the process of generating "out of the box" sales ideas are you completing
Determine how to get the news out
Determine delivery
Determine creativity
Determine incentive
One of the features of sports events such as football games is that they are
Impulsive
Unpredictable
Consistent
Tangible
Sales promotion is a major part of sport/event marketing because
The most important task in sport/event marketing is ticket sales
The industry id so highly competitive
There are not very many sport/event customers
The industry can get very boring
Which of the following is one of the main features of a sport product
Franchises
Tickets
Athletes
Extensions
A sports marketer has developed a sales packet that contains a team brochure, schedule, and a season ticket application, Why should all of the materials have the same basic appearance
To customize the materials to specific groups
To provide info that is relevant to the upcoming season
To motivate the recipients to open the sales packet
To indicate that the materials are all from one arganization
When preparing for a sales presentation, a salesperson decides to greet a prospective customer by asking if she would like to save money on office supplies. This is often called the _____________ approach
Customer benefit
Introductory
Meet and greet
Question and answer
What is a step in the sales presentation process that salespeople should prepare for in advance
Referral
Approach
Feedback
Follow up
Which of the following selling options is one that sport/event marketers are most likely to use to reach individual season tickets
Personal selling
Direct mail
Product demonstration
Distribution outlets
When writing a script for a sales presentation, a sales person should use language that is
Complex, intricate, and intense
Positive, precises, and patient
Conceptual, intellectual, and difficult
Childish, humorous, and spontaneous
When customizing a presentation the sales determines a prospect needs by developing a
Business proposition
Sales quota
Professional outline
Customer profile
Why should salespeople create favorable impressions during the initial contact with sport/event customers
Customer rapport is unimportant
First impressions seldom last very long
Customers want to ask for assistnce
First impressions are difficult to change
In precall planning, the salesperson focuses on learning more about the
Business
Product
Territory
Customer
When planning for a presentation, salespeople should develope scripts to
Impress upper management
Jog their memory during a presentation
Hand out to audience members
Read verbatim so they dont miss main points
When preparing handout for a sales presentation it is important for a salesperson to know the_________________
Gender
Income
Personality
Size
A lottery system is an equitable way of selling tickets to school alumni when the demand for college football tickets
Fluctuates every season
Remains consistent over time
Is lower than originally anticipated
Is higher than the available supply
What is a benefit of establishing good relationships with sport/event customers and fans
Long term loyalty
High level pricing
Flexible marketing
Consistent quality
To develop long term relationships with fans, professional sport teams should
Have inflexible ticket sales policies
Increase licensing fees to ensure profitability
Build emotional connections with them
Redesign branding elements
How can sport/event marketers establish positive relationships with their customers clients
Ask close ended questions
Use generic sales presentations
Prepare a product demonstration
Communicate specific benefits
Which of the following is a tangible benefit of purchasing a surfboard
It is the most popular brand on the market
It gives you the opportunity to join a surfing club
It allows you to spend time with your friends at the beach
It has a wrist strap to keep it connected to you in the water
Ticket prices for the world Series increase dramatically, but all the games still sell out. The price change had little to no impact on sales. This is an example of __________ demand
Inelastic
Smoothing
Unitary
Elastic
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