Quiz Maker LogoMake your own QuizCopy & Edit
Make your own quizManage my QuizzesPlans / FeaturesGuides and HelpContactPrivacy & Security

Red Bull Insights Master: Week 10

Which of the following is NOT true about the Large Format Optimization Research Study methodology?
20 min Online Interviews
18-64 age range
P3M Energy Consumer
P3M Red Bull Consumer
Balanced across age/gender/income/region
Select the 4 research techniques that were incorporated into this research:
Explicit path-to-purchase survey
Implicit brain image decoder
Explicit max diff. + cluster analysis
Implicit identity mapping
Discrete choice analysis
Inverted correlation analysis
Longitudinal survey mapping
What % of respondents preferred Large Format to purchase Energy Drinks?
Close to 40%
Close to 50%
Close to 60%
Close to 70%
What were the 2 shopper types that stood out/were identified as potentially actionable groups?
Social impulse shopper
Thoughtful browser
Impactful purchaser
Enthusiastic drinker
Treasure hunter
What are the two key components that will help us identify the right adjacent categories for Energy?
Category attribute fit
Annual trips (frequency)
Basket size
Eyes on shelf
Aisle traffic
BONUS: Select the top-5 IBID perception attributes for Energy drinks
Young
Social
Masculine
Life of the party
Hard working
Trendy
Energetic
Competitive
Easy going
{"name":"Red Bull Insights Master: Week 10", "url":"https://www.quiz-maker.com/QPREVIEW","txt":"Which of the following is NOT true about the Large Format Optimization Research Study methodology?, Select the 4 research techniques that were incorporated into this research:, What % of respondents preferred Large Format to purchase Energy Drinks?","img":"https://www.quiz-maker.com/3012/images/ogquiz.png"}

More Quizzes

Bokuto hair down
10510
Gun Violence
1050
Electromagnetic Spectrum
210
Noun phrase and Verb phrase
11622
The Lymphatic System and Immunity
30150
6 easy q’s to make your night better
630
Wells Fargo 2021 Changes
16832
ำถามแฟนพันธุ์แท้แมนยูไนเต็ด (ริดยะ Ver.)
1050
International Cuisine Quiz
105154
Fracciones
52112
TETC Grammar Test
210
How many bf I have ?
100
Quiz Maker Logo Make your own Quiz
Powered by: Quiz Maker