Red Bull Insights Master: Week 10

Which of the following is NOT true about the Large Format Optimization Research Study methodology?

Select the 4 research techniques that were incorporated into this research:

What % of respondents preferred Large Format to purchase Energy Drinks?

What were the 2 shopper types that stood out/were identified as potentially actionable groups?

What are the two key components that will help us identify the right adjacent categories for Energy?

BONUS: Select the top-5 IBID perception attributes for Energy drinks