Segmentation Quiz

A colorful and engaging illustration showing different consumer segments in Switzerland, highlighting their transport preferences and lifestyle, with elements like bicycles, luxury cars, and e-scooters.

Discover Your Swiss Segment

Take our engaging quiz to uncover which consumer segment you align with in Switzerland. Whether you're a Trend Lover or a Social Binder, this quiz will reveal insights into your preferences and lifestyle choices.

5 questions to test your knowledge
Learn about consumer behaviors in Switzerland
Fun and educational for everyone

5 Questions1 MinutesCreated by ExploringTrends247

Which segment is the largest in Switzerland?

Which “wheels” do the Conscious Balancers use to get to work?

Which “wheels” do the Image Expressionists use to get to work?

Which segment has the highest share of ASU30 consumers?

Which x-category brands can't Trend Lovers resist?

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