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Mass Media 100

What is the Dynamic Method of PR

Planning - Research - Evaluation - Communication

Research - Planning - Communication - Evaluation

Communication - Research - Planning - Evaluation

Evaluation - Planning - Research - Communication

What are the four conditions of the social learning theory?

Attention, retention, motor skills, motivation

Attention, understanding, motor skills, motivation

Attention, retention, understanding, motivation

Attention, understanding, motor skills, motivation

Which of the following is not a qualification of burden of proof?

Must prove it is false

Must be able to measure how much harm it has cause

Must prove source is not credible

Must prove negligence

What is one major trend of advertising today?

Who is Louise DeLage?

A woman who helped shape PR into what it is today

A fake instagram account used to promote awareness for alcohol addiction

The actress in the "Miracle" film case

The CEO of BP at the time of the oil spill

Advertising transitioned from a _______ society to a _______ society?

Producer - consumer

Consumer - producer

Active - inactive

Inactive - active

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