SEO Evaluation
What is the webpage's snippet?
Piece of a content located in the website's footer
Structured data (aka markup) in the code of a webpage
Information of a page in the SERP (Title, Description, URL)
Company description on business web directories
ALT text of images doesn't influence the rankings of a website.
True
False
Importance of the TITLE meta tag:
Average Importance
High Importance
Has no importance on SEO
Importance of the DESCRIPTION meta tag:
Average Importance
High Importance
Has no importance on SEO
Importance of the KEYWORDS meta tag:
Average Importance
High Importance
Has no importance on SEO
What is a "landing page" in the terms of SEO? (Multi Selection Allowed)
A page with the company's contact information
A page that should be optimized for a specific keyword(s) and which has to appear in SERP for that particular keyword.
Product pages with their prices
A page that a user lands on when they click on a link from SERP
What is Googlebot?
Malware created by hackers to simulate Google spiders
Google algorithm which determines rankings of the websites in SERP
Spider program created by Google for scanning the Web and collecting documents from it into the Search index
Duplicate content is ABSOLUTELY identical content that appears on the web in more than one place.
True
False
Match the term with its purpose: robots.txt
Helps search engines to crawl a website by providing the full list of its URLs
Code element which says to search engines not to index a page
Contains instructions about which pages/directories of a website should be crawled and which should not
Allows to transfer user to another page
Match the term with its purpose: sitemap.xml
Contains instructions about which pages/directories of a website should be crawled and which should not
Code element which says to search engines not to index a page
Helps search engines to crawl a website by providing the full list of its URLs
Allows to transfer user to another page
Match the term with its purpose: Redirect
Helps search engines to crawl a website by providing the full list of its URLs
Code element which says to search engines not to index a page
Contains instructions about which pages/directories of a website should be crawled and which should not
Allows to transfer user to another page
Match the term with its purpose: Meta-robots tag Noindex
Helps search engines to crawl a website by providing the full list of its URLs
Code element which says to search engines not to index a page
Contains instructions about which pages/directories of a website should be crawled and which should not
Allows to transfer user to another page
Choose bad SEO practices of keywords usage: (Multi Selection Allowed)
Keyword research
Keyword stuffing
Keyword cannibalization
Keyword spamming
Usage of LSI keywords
Which type of server code is sent by using a permanent redirect?
301
500
302
404
Web crawlers or spiders collect information from Web pages in an automated or semi-automated way. Only the text of Web pages is collected by crawlers.
True
False
Search engine optimization (SEO) techniques play a minor role in a Web site's search ranking because only well-written content matters.
True
False
Having more web traffic coming from organic search than other types of search is the goal of most companies.
True
False
Which one of these is not On-Page SEO?
Alt Tags for Images
Meta Description
Link Building
Title Tag
Which one should you do to increase your Google Page Rank?
Create keyword rich text
Get back links from high authority sites
Make the website loading time faster
All of the Above
What is SERP?
Search Engine Results Page
Search Engine Ranking Page
What constitutes Spamming?
Making your Website keyword stuffed
Doing too many tweets and posts
Bulk commenting on other posts/forums
None of the Above
Meta Keyword is very important for SEO.
True
False
What is an example of a Tiered Backlink?
A link from an external site to your site
A link from an external site to your YouTube page which in turn links to your site
A link from a .gov site to your site
A link from a .edu site to your site
A Link shared on Twitter is a No-Follow Link.
True
False
Hidden content harms the website's rankings significantly.
True
False
Why do Title Tags have high importance on rankings?
It's the first HTML meta-tag in the site's code
It's very easy to optimize them so every webmaster can do that
They briefly describe what is a page about (both for search engines and for users)
What has more profit for a website's link profile?
1,000 links all from one domain
One link from each of 100 different domains
10,000 internal links
Links don't matter anymore
Which of the following would be the best choice of URL structure (for both search engines and humans)?
www.wildlifeonline.com/563
www.wildlifeonline.com/category/277/article/563
Text.wildlifeonline.com/category/crocodile
www.wildlifeonline.com/animals/crocodile
www.wildlifeonline.com/O0665?id=563&cat=277
URL Structure doesn't have any importance
High-quality links to a site's homepage may help to increase the ranking ability of deeper pages on the same domain.
True
False
If these URLs have the same content, example.com/avocado and example.com/avocado/ ,they are technically considered duplicate content and should be fixed with help of 301 redirect or canonical tag.
True
False
When do the 404 errors on the website affect rankings significantly?
It doesn't affect at all
It affects a lot when there is any number of 404 error pages on the website
It affects a lot when there is a large amount of 404 error pages on the website
What is the most important (for SEO in Google) place to register your company online?
Bing Places
Google Business (GMB)
Yelp.com
LinkedIn
If you have a page at www.example.com/page1, which robots.txt directives prevents spiders from crawling that single page?
Disallow: /page$
Disallow: *
Disallow: /page1
Disallow: /page*
Google's Panda update was also known as the __ update.
Quality
May Day
Farmer
Vince
Caffeine
Which link is more likely to pass the most value?
An internal link high up on a page
An external link within the body of a page
An internal image link
An external link within a noscript tag
If the robots tag is missing, the default is:
NOINDEX, NOFOLLOW, NOARCHIVE
INDEX, FOLLOW
NOINDEX, FOLLOW
INDEX, NOFOLLOW
When implementing Open Graph tags, which of the following is NOT required?
og:title
og:description
og:image
og:url
og:type
Mobile-first indexing means links that only appear on desktop may not be indexed.
True
False
What image markup continues to be useful for search engines?
alt tag
meta description
location
H1 Tag
Can rel="canonical" be used on photos?
Yes
No
If your website does not have a robots.txt file what will Googlebot do?
Crawl your pages
Immediately leave your site
Block all pages including your homepage
Place a Pokemon on your homepage
Which HAT contains the cat?
Hat 1
Hat 2
Hat 3
They would lay:
6 eggs
12 eggs
18 eggs
24 eggs
You are almost at the end - relax and take your time with the following question. Who owns the Fish?
Brit
Dane
German
Norwegian
Swede
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