6.2 Quiz
Understanding Consumer Behavior Quiz
Test your knowledge on consumer behavior and decision-making processes with this engaging quiz. Learn about different buying motives, the consumer decision-making process, and how these concepts impact marketing strategies.
- 8 Thought-provoking questions
- Multiple choice and true/false formats
- Designed for marketing enthusiasts and students alike
Which type of buying motive is based on feelings, beliefs, or attitudes?
Rational Motives
Emotional Motives
Patronage Motives
True or False: Rational Motives are based on loyalty.
True
False
Which 2 are examples of patronage motives?
High prices
Friendly staff
Emotional advertisements
High quality products
What is the first step of the consumer decision-making process?
Information search
Purchase
Evaluate Alternatives
Problem recognition
Which step of the consumer decision-making process comes before purchase?
Information search
Post Purchase
Evaluate alternatives
True or false: The information search step of the consumer decision-making process is when the customer buys the product or service.
True
False
True or False: If the customer is satisfied with their purchase, the chance they will return to the same company is higher.
True
False
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