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You are the CEO of pfizax, a pharmaceutical company. It is a day before the launch of KilC, a drug that can dramatically reduce cancer cells, into the market. KilC has received approval by FDA based on experimental data your company provided. The drug is poised to to be a hit, and save many lives upon its launch. However, you received information, a day before the official launch of KilC, that the experimental data provided by your company was not entirely accurate. There were in fact, known severe side effects of KilC – over a span of 15 years, one patient out of a sample size of 500 patients has suffered severe brain damage as a direct result of taking KilC. The drug took $100 million to develop, and company profits has been negative for many years. Revenue from KilC is expected to exceed $1 billion. Do you go ahead with the launch of KilC? Average CEO tenure is 9.7 years (Forbes, Fortune 500 Companies). Assume the same for the CEO of pfizax.

Launch KilC

Withdraw KilC

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