Red Bull Insights Master: The Final Week Of Season 1

When asked, what were the 2 things that suppliers felt were most important to the supplier-retailer relationship?
Assortment
Product Placement
Promotions
Pricing
Category Insights
Category Strategies
When asked, what were the 2 things that retailers felt were most important to the supplier-retailer relationship?
Assortment
Product Placement
Promotions
Pricing
Category Insights
Category Strategies
List the 6 key reasons for why the 1990s Category Management model needed to be modernized:
Which of the following tools would you most likely be using if you were at the Category Definition stage of the Category Planning process?
Shopper Decision Tree
Market Structure
Category Space Calculator
Price & Promo Analyzer
Display Tracker
Select the right order of the Analytical Framework to use at the Insights step of Category Planning:
Fact-Observation-Insight
Observation-Fact-Insight
Insight-Fact-Observation
Fact-Insight-Observation
Observation-Insight-Fact
Type in the 4 common category roles typically used/assigned by retailers:
Which of the following statements are examples of category tactics?
'This category has a seasonal role'
'We want to deep discount this category'
'Let's re-focus this category on traffic-building'
'Let's allocate more space to this category'
'We need more promotional periods for this category'
The famous '4 Ps' of marketing typically fall into which step of the Category Planning process?
Strategies
Tactics
Definition
Objective Setting
Insights Gathering
Type in the 3 types of needs to always be aware of when working with a customer:
BONUS: Name the top-5 countries (in any order) in terms of Red Bull trade sales, YTD 2017:
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