Smart Solutions Quiz

Create an image of a digital marketing professional surrounded by icons representing Smart Bidding, Smart Shopping, and digital advertisement trends, with a computer displaying a quiz interface.

Smart Solutions Quiz

Test your knowledge on Smart Solutions in digital advertising with our engaging quiz! From Smart Creatives to Smart Bidding and Seasonal Adjustments, challenge yourself to see how well you understand these essential concepts.

Key Features:

Multiple choice and checkbox questions
Immediate feedback on your answers
Suitable for marketers and advertisers

16 Questions4 MinutesCreated by OptimizingAd230

SMART CREATIVES: Select the 2 that apply. RSA ad strength reporting is useful because

The ad strength column provides an estimated percentage of how strong your ad is

The ad strength column will rate your ad from 'poor' to 'excellent' so you know what level it is working at

The ad strength improvements column advises exactly which assets can be improved

The ad strength improvements column provides a number 1-10 on how many improvements you have to make for 100% score

SMART CREATIVES: What is the best practice for RSA assets that recieve 0 impressions?

Slightly alter the text/punctuation and resubmit

Pin to a certain position

Move it to another position

Remove and replace the asset

SMART CREATIVES: What's the best report to use to understand which groupings of assets perform best for RDA?

Combinations report

Asset report

Ad level report

Ad strength report

SMART BIDDING: Select 2 that apply. Which automated bidding strategies are not Smart?

Target Impression Share

Maximise Conversion Value

Maximise Conversions

Maximise Clicks

SMART BIDDING: Is granular campaign/ad group segmentation by dimension necessary for Smart Bidding?

Yes

SMART BIDDING: What would you set as your Target CPA in a portfolio bid strategy for 3 category campaigns that are achieving CPAs of £40, £50 and £60?

£40

£80

£48

£50

SMART SHOPPING: Which days are the suggested evaluation period?

Days 15-28

Days 14-28

The 2 weeks after day 28

Days 1-28

SMART SHOPPING: Select the 2 that apply. What are some things you should avoid when creating Smart Shopping campaigns?

High ROAS targets

Over-segmentation

Very small product feeds

Manual bidding strategies

SMART SHOPPING: What’s one thing that's likely to happen if you increase your ROAS target on a Smart Shopping campaign?

Higher traffic volumes

Not any change

4. Suddenly all your client campaign data will be stolen by GDPR anarchist ninjas and sold on the black market

Lower traffic volumes

SMART SEASONALITY: What should you expect during a seasonal peak?

Decreased conversion rate

Decreased conversion value

Increased traffic

Increased competition

SMART SEASONALITY: What should you do if you expect a large traffic increase to your website?

� Uncap budgets

� Adjust your CPA/ROAS targets

� No action required

� Run with your normal budgets

SMART SEASONALITY: What seasonality adjustment would you apply if you expect a short spike in CVR from 3% to 6%?

50%

100%

150%

200%

SMART SEASONALITY: What adjustment would you make to your ROAS target if you expect a short spike in CVR from 4% to 8%?

TROAS x 2.5

TROAS x 2

TROAS x 1.5

TROAS x 0.5

Smart Solutions Quiz

Smart Solutions Quiz

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