The elephant in the room Quiz 2016

How are people most likely to access media before leaving the house in the morning?
Radio news over breakfast
Newspaper over breakfast
Mobile device in bed
Radio news in bed
Breakfast TV
Listen to news in bathroom
The average amount of time people spend following the news each day?
6 minutes
15 minutes
21 minutes
36 minutes
1 hour
97 minutes
3 hrs 11 minutes
Commuting only
The most popular weekday source for news and current affairs info?
National / Internet radio
Blogs / social networks
National broadsheet newspaper
National TV news
Online
Free city newspapers
Which is the most popular way of listening to radio?
In the morning when the alarm goes off
In the car to work or school run
During the day at work
Mobile device on public transport
Weekday evening
At the weekend
What people think of companies that use Twitter to communicate?
They are trying to keep up with the times
It’s for people to natter, not for companies to market themselves
Makes no difference: Won’t change what I think of them
OK for them to tweet IF they have something useful to say
Think better of companies that use Twitter
Think they're sad, trying to be trendy
The weekend papers: Which is the most popular section?
Home news
Travel
Business & Finance
Lifestyle / magazine supplement
World News
Sport
What percentage of adults get news from 3 or more media in a typical working day?
9%
21%
43%
56%
72%
91%
What's the top driver behind the media people choose?
Channel: In a format that I prefer (print, online or broadcast)
Convenience: I can get the news at a time of day that suits me
Local: Relevant to where I live not somewhere where I don't
Content: Interesting, thought provoking and high quality
Political: The reporting is in line with my political beliefs and leanings
Independent: I don't want to support something that is part of a huge media group
Brands people admire: which is the most important characteristic of a leader?
Educating
Engaging
Solving
Listening
Challenging
Innovating
Which tactics do people most associate with great communicators?
Speak plain English
Run big stunts
Engage with digital media
Talk about the future
Publish interesting reports
Communication is two way
Which type of organisation is regarded as the worst for hidden charges?
Holiday companies
Utilities
Insurance
Mobile phone
Supermarkets
Investment companies / advisers
What's the biggest issue people feel affected them in the last year?
Outlook for the world economy
Declining monthly disposable income
Rising education costs
Don't know how to cope with debts
How elderly parents will cope financially
Job security
The most common coping strategy to keep the household finances afloat?
Reduce amount I save or invest
Putting off home improvements
Staying at home in the evenings
Cancelling TV subscriptions
Not eating out
Spend less on weekly shop
What percentage of British adults had their main summer holiday overseas in 2016?
16%
25%
33%
47%
55%
78%
Which would UK parents be most likely to advise their children thinking of going to university?
Not to go but get a job instead
To go to their local university and live at home during their studies
To consider going to study abroad to get cheaper education
To take a year out travelling to allow them to consider options
To go but get a part time job while studying
That I would support them financially through university
The average financial value of the food a typical household throws away each month?
£7.91
£14.91
£27.91
£41.89
£56.91
£88.04
By which month in 2016 had 80% of consumers who had borrowed money to pay for last Christmas cleared their debt?
February 2016
April 2015
June 2016
September 2016
Still paying it off
Haven't started paying it off yet
Which occasional treat are UK adults most likely to spend on despite the current economic climate?
Theatre tickets
Nice chocolates
Decent bottle of wine
Perfume/after shave
Fresh flowers
Concert tickets
What do UK consumers think there is more need for in the news in the coming year?
Humour/escapism
Real life stories
Good / uplifting news
Surveys on what real people think
Sound economic forecasts
More news about my local area
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