RAIN Quiz
Nothing steers a conversation like a _____” - Jarl Mohn
Robbery
Hit
Slam Dunk
Tall glass of milk
In early attribution studies, Barometric reported being able to tie ____% lift to podcast campaigns, which encouraged them to invest heavily in the medium.
80%-90%
20%-30%
100%
30%-40%
We’re in the audio influencer business, so ___ will remain core to our buying strategy.”
Host reads
Social media marketing
Events/live recordings
Promo codes
Targeting and attribution methods make use of user IPs. What does “IP address” stand for?
Internet presence address
Internet protocol address
Individual policy address
Indexical privacy address
According to the 2019 Share of Ear Study from Edison, what is the top genre in podcasting?
True crime
Comedy
News
Sports
According to the 2020 Infinite Dial study from Edison, what proportion of Americans are familiar with the term “podcast”?
50%
75%
90%
45%
Brett Robinson ended his section___minutes early and said “No one ever says I wish that panel had gone____?”
15; way better
8; way worse
5; longer
1; into just a list of the podcast I like to listen to in the morning
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