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Overview of Full Project Lifecycle

Which of the following can lead to a proposal opportunity?
A client sends us a RFP document
A client calls us about a need they have within their business
A presentation identifies a need for some additional follow-up research
We identify an unmet client need from some secondary data
How important is a client kick off for designing a successful project?
What are the key considerations for optimizing the design phase of a project?
Understanding the business question
Developing a strong set of research objectives
Identifying the target audience
Understanding the project timings and budget
Match the goal to the research approach
Qualitative research
Depth of understanding, generate hypotheses
Quantitative research
Breadth, test hypotheses
Which of the following are important fieldwork considerations?
The client wants to observe some of the interviews
Interviews need to be conducted in many languages
Recruitment is from a client's target list
We need to test the materials before full fieldwork launch
True or false - we cannot begin our analysis until fieldwork has finished?
True
False
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