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Overview of Full Project Lifecycle

Which of the following can lead to a proposal opportunity?

A client sends us a RFP document

A client calls us about a need they have within their business

A presentation identifies a need for some additional follow-up research

We identify an unmet client need from some secondary data

How important is a client kick off for designing a successful project?

What are the key considerations for optimizing the design phase of a project?

Understanding the business question

Developing a strong set of research objectives

Identifying the target audience

Understanding the project timings and budget

Match the goal to the research approach

Qualitative research

Depth of understanding, generate hypotheses

Quantitative research

Breadth, test hypotheses

Which of the following are important fieldwork considerations?

The client wants to observe some of the interviews

Interviews need to be conducted in many languages

Recruitment is from a client's target list

We need to test the materials before full fieldwork launch

True or false - we cannot begin our analysis until fieldwork has finished?

True

False

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