Week 5: Affiliate Marketing Fundamentals Quiz

Which of the following were goals of Marketing Fundamentals training? (Choose all that apply)

Provide fundamental knowledge on the marketing ecosystem in order to further understand how Invoca adds significant value to various verticals

Raise marketing aptitude of Invoca employees in order for them to speak as peers to prospects and customers

Waste your time

To give me a reason to quiz you

True or False - Affiliate Marketing is a type of performance-based marketing in which an advertiser rewards an affiliate for each qualified visitor or conversion brought by the affiliate’s own marketing efforts.

True

False

Affiliate Marketing is often Paid On: (Choose all that apply)

Cost Per Action or Acquisition/Sale (CPA)

Cost Per Install [Apps] (CPI)

Cost Per Lead (CPL)

Cost Per Click (CPC)

Professional Bloggers typically make a living in the following ways. (Choose all that apply)

Donations

Affiliate Marketing Links to Buy Various Goods

Display Ads

Sponsorships

True or False - An affiliate marketing link is a special link that associates a purchase made on the landing website to the owner of the link, effectively allowing a small compensation to be returned to the link owner for the traffic driven

True

False

True or False - the benefit to using Invoca's "Syndication" feature is reduced telecom fees to the syndicating network (Network driving traffic to an offer NOT on their network)

True

False

True or False - Invoca's "Syndication" allows reduced telecom fees to the network that owns the offer (i.e. The Network receiving traffic from another Invoca subscriber)

True

False

True or False - Invoca provides an Invoice system to automatically Invoice & Bill advertisers for the money owed for performance

True

False

True or False - Invoca provides a billing system to automatically pay out publishers the money owed for performance

True

False

True or False - Invoca "Bundling" is the idea of an Invoca Subscriber gathering similar offers/campaigns and allowing their publishers to drive traffic to a single "Campaign" while on the backend being able to route to many possible advertisers

True

False

"Bundling" is a feature that allows every call that enters a Bundle Campaign to be monetized by not allowing a disqualified campaign to be routed to. A campaign within a bundle can be disqualified for... (Choose all that apply)

Hours of Operation

Region

Advertiser Out of Budget for Payout

Advertiser is at call capacity (Is handling the max amount on concurrent calls their call center can handle)

Which of the following are benefits to Affiliate Marketing? (Choose all that apply)

Performance-based - You only pay out on leads that qualify

Broaden Marketing Efforts - Affiliate(s) can drive traffic in channels you aren’t operating in today

3rd Party Validation - Affiliates can extend your brand and broaden your reach

Cost Effective - Paying for performance is almost always net-positive ROI since you bake in the margin of acquisition into your payout structure

Rapidly Scale Traffic - Bringing on more affiliates to garner more traffic is much simpler and easier to scale than onboarding a new channel or campaign internally

Que?

Week 5: Affiliate Marketing Fundamentals Quiz

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