When it comes to creating content, what is MOST important to this writer?
Producing massive volumes of content, across as many media channels as humanly possible.
Dominating the news and hogging the spotlight.
Creating catchy content that gets stuck in people's heads.
Cutting through the noise with captivating content that connects and empowers change.
Showing simpletons innovative content they didn't even realized they wanted!
What tone will they use when writing content?
Relentlessly energetic, motivational, and often vulgar.
AUTHORITATIVE AND IN ALL CAPS!
Sincere, catty, and lyrical.
Warm and welcoming; thoughtfully punctuated with wit and humor.
Intelligent, challenging, and abrasive.
How does this writer view the topic of Mental Health/Well-Being?
If it means mental toughness and drive to hustle? They're all for it!
A delicate subject, best explored in full album.
It's a weakness and stands in the way of achieving goals.
It's as important as physical, social and emotional health and needs to be talked about more.
They prefer Eastern approaches of mindfulness and meditation only.
How do life experiences color this writer's content?
They embrace the grind from trading baseball cards and running their family-owned wine business at a young age
They believe in the power of hard work, capitalism, and that anybody can do anything with a small loan of $1 Million dollars
They seek revenge on those who have wronged them.
They employ genuine empathy and humor, forged from knowing what's like to be on the outside
They're direct and impatient when working with others who aren't billionaires or college-dropout geniuses.
When creating content, where does empathy come in?
Empathy is redefined as intuition about design that customers will want, even if they don't know it yet.
Empathy is used to understand where their attention is; then you get in front of them and market your product 💸.
When needing to rhyme with "empty seat".
Empathy is vital from the start and to the end: it's the foundational bridge that connects people 🔗.
It doesn't. They know best.
How do they keep their finger on the Gen Z pulse? 👉💓
They don't. If anything, Gen Z should focus on them instead.
By being the shaper of the Gen Z pulse. #influencer
They monitor Gen Z's consumer behavior through trending apps, songs, hashtags.
They believe fluency comes through immersion, so they participate in the spaces Gen Z value.
They don't. And if you get in their way, they won't hesitate to stop your pulse, regardless of generation. ☠️
How does this writer approach user research and UX design?
User research & UX isn't as important as rationally engineering products, from first principles.
They prioritize social listening with laser-focus on ROI and buyer intent.
They value insights gleaned from both stories and statistics and use empathetic design; they believe all design—like a button with low-contrast colors—sends a message.
They think it's a waste of time—they rely on their own intuition and design instincts to show people what they actually want.
They perform user research by sending spies to monitor their target; also a believes in literally branding their followers for group unity.
A Tik Tok video on using pick up lines goes viral. How does the writer comment, in Gen Z✨?
Dude is hella crushin' it. Gnarly content👍.
Have you considered just using the Imperio curse? Muggle.
Wrong. I have more pizzazz than anybody I know, quite frankly. #USA
Bro has infinite rizz 💀.
OMG major moxie alert!!! 😂 💕#gotgame
What does diversity, inclusivity, and equity mean? How does it inform their content?
It means that heartbreak doesn't discriminate. And their content is relatable to all.
Fake news. Just buzz words the media uses to distract us from what matters. SAD.
Diversity, Inclusivity, and Equity are the words people care about. Including these words earns eyeballs and clicks 👀🖱️👆.
Diversity means everybody is represented. Inclusivity means they feel they belong. Equity means we all have a shot. Their content both considers this and creates this.
They're values that guide our hiring practices so we stay on the good side of public opinion.
What does leading and mentoring other talent mean to this writer?
Leadership is instilling fear; commanding loyalty through demonstration of strength.
To lead is to hustle. Mentorship is to teach others to hustle too, and to remind them to create content.
Leadership is relentlessly casting their vision, no matter what. Mentorship is challenging limits and demanding execution. #NeverBackDownNeverWhat?
Leadership means actively recognizing each team member's strengths, offering thoughtful feedback, and encouraging work in their zone of genius.
It means remembering the impact that their content has on their millions of followers.
How does your writer handle failure, feedback, and criticism?
Uttering the words 'Avada Kedavra!' to anyone who dares.
Failure, feedback, and criticism? Fuel to hustle harder. Will also immediately create 100 pieces of content on rising from failure.
They dismiss it as fake news and unfair.
By valuing opportunities to learn more than being right; having confidence in the insights they offer, and the humility to be wrong.
They don't handle it. Feedback and criticism puts the focus on customers who don't see the vision.
Why does this writer believe Kooth's mission is so timely and important?
Because mental health is trending in a lucrative market. Kooth could be the next Uber of digital mental health—invest early.
Because it will stimulate economic growth in California, where this writer holds some other investments.
They don't 🤷♂️.
They believe access to support is critical, considering the unprecedented flood of content eroding Gen Z's mental health daily.
Because their manager said that it's important and is a good look for their personal brand.
Your Lead Writer is pitching Kooth on Shark Tank. What's their opening line?
"Believe me sharks, you're going to be very, very excited when I tell you about this tremendous company, Kooth, which, frankly, is the best mental health platform—much better than Boring BetterHelp, Loser Lyra, Crooked Cerebral, and Awful Alma."
"Sharks. After NFTs, this venture is where the attention will be. How I know?? Empathy. I know what Zoomers actually give a $%@# about. Right now?? It's Mental Health. At Kooth, we're reaching this demo by producing 1000 pieces of content every second, on wellness, balance, and rest—which , if you're not already doing, then what are you even doing?"
"So, don't you think it's a bit rude to neglect the mental health of our youth?" *pause for suspense* "Well. I guess you could say it's a little un..." *music starts playing* "...Kooth." *song begins* 🎶
"Imagine a mental health movement that met a doom-scrolling generation where they were; offered an arsenal of digital tools for hope and health; and empowered them to be advocates today—world leaders, tomorrow. Meet Kooth."
"Sharks. When you Think Different, you create products that make dings in the universe: the iPod changed music; the iPhone changed communication. But sometimes, we need to Think Again when those dings aren't always good: the iPhone changed our brains for the worse. Today, I introduce you to our elegant solution. Meet the iKooth."
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