Which ad formats do we support via Prebid at the moment?
Video
Reccomendational widget
Display including native
Which legal entity do we use for the contract with a partner?
Yandex Europe AG
US legal entity
Russian legal entity
Armenian legal entity (except for Türkiye)
What are our payment terms?
Prepayment
30 net
10 net
60 net
Please specify our demand sources
Clients and agencies
Our own campaigns
DSP
Who would you reach out to?
App with Indian traffic
Web with Mexican traffic
Web with German traffic
App with Brazilian trafffic
Publisher: "Can you block certain advertisers on my inventory?"
Yandex: "Yes, by domain"
Yandex: "No, it's not possible"
Yandex: "Yes, we can block specific category"
What is Fill Rate?
Revenue of the partner
Ratio of the number of served impressions to the number of requests
Ratio of the number of impressions to the number of served impressions
Partner: "I don't have Prebid and I don't have a team who can set it up"
Yandex: "Ok, let's talk later when you have Prebid"
Yandex: "No worries, I would like to connect you to our partners who can set up Prebid for you. Is it an option for you?"
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