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GAIQ Pre-test

Name:
Filters let you include, exclude, or modify the data you collect in a view.
TRUE
FALSE
What is required for User ID to track users across different devices?
Google Tag Manager
Sign-in that generates and sets unique IDs
A new Analytics account for reporting
All of the above
Which of these can you NOT share using The Solutions Gallery?
Goals
Segments
Custom Dimensions
Custom reports
What is a 'secondary dimension" in Google Analytics?
An additional metric you can add to a report for more specific analysis.
A visualization that allows you to understand the impact of your data.
An additional widget you can add to a dashboard for more specific analysis_
An additional dimension you can add to a report for more specific analysis.
Segments are applied before sampling in reports.
TRUE
FALSE
What will happen if you install the same default tracking code on pages with different domains?
Analytics will alert you about duplicate data collection
Analytics will associate these users and sessions with their respective domains
Analytics will not associate these users and sessions with any domain
Analytics will associate these users and sessions with a single domain
Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Users Flow report
Cohort Analysis report
User Explorer report
Active Users report
In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?
Paid and organic search
Social network
Television commercials
Website referrals
If a filter excludes data from a view, that data can never be recovered for that view.
TRUE
FALSE
Which reports show websites that send traffic to your pages?
Geo
All Traffic
Demographics
Behavior
Which report shows the percentage of traffic that has visited your site before?
All traffic > Referrals report
Behavior > New vs returning report
Interests > Affinity categories report
Behaviors Frequency and Recency report
Views can include website data from before the view was created.
TRUE
FALSE
What four types of Goals are available in Google Analytics?
Location, Event, Time, Users per Session
Pageview, Event, Transaction, Social
Destination, Event, Pageview, Social
Destination, Event, Duration, Pages/Screens per Session
Where in the HTML of your webpage should you place your Analytics tracking code?
Just after the opening <body> tag of your website
Just before the closing </head>  tag of your website
Just after the opening <head> tag of your website
Just before the closing tag of your website
Which of these can be imported to define a remarketing audience?
Custom Report
Custom Dimension
Custom Metric
Custom Segment
Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out
TRUE
FALSE
What is the "Bounce Rate" in Google Analytics?
The number of times unique users returned to your website in a given time period
The percentage of total site exits
The percentage of sessions in which a user exits from your homepage
The percentage of visits when a user landed on your website and exited without any interactions
If you want to track users and sessions across multiple domains, what must you set up?
AdWords Linking
Data Import
Cross-domain tracking
Ad Exchange Linking
Sharing on Custom Report will share the data in that report.
TRUE
FALSE
Which user characteristic may NOT be used to change keyword bids in AdWords?
Time of day
Ad preference
Device
Location
Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports?
Predefined Include filter with 'traffic to the hostname" that are equal to—back to school'
Custom Include filter with field 'Campaign Name" and pattern 'back to school'
Custom Search and Replace filter with field 'Campaign Name", string 'back to school', and pattern 'include"
Custom Include filter with field 'Page Title" and pattern 'back to school
Which of these is a scope for Custom Metrics?
User
Hit
Session
Event
Which report demonstrates how well specific parts of your website performed?
Frequency and Recency report
Top Events report
Location report
Content Drilldown report
Custom Reports will NOT let you do what?
Use a Custom Dimension as a primary dimension
Pair metrics and dimensions of different scopes
Use multiple dimensions together in the same report
Create a report with Custom Metrics
What will happen if a user clears the Analytics cookie from their browser?
Analytics will not be able to associate user behavior data with past data collected
Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will set a new browser cookie the next time a browser loads a tracked page
All of the above
Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?
Ecommerce reports
Multi-Channel Funnel reports
Goals reports
Acquisition reports
What are the four scope levels available for dimensions and metrics in Google Analytics?
Event-level, duration-level transaction-level, or user-level scope
Hit-level, session-level. product-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
Location-level, duration-level, pro-duct-level, or user-level scope
Which report helps you understand which kinds of mobile devices were used to visit your website?
Technology > Network report
Mobile > Devices report
Site Content > Landing Page report
All Traffic > Source and Medium report
Which of these is NOT a benefit of Remarketing in Google Analytics?
Create remarketing lists without making changes to your existing Analytics snippet
Show customized ads to customers who have previously visited your site
Allow customers to reorder an item they have previously purchased
Create remarketing lists based on custom segments and targets
Sharing a Custom Report will share the data in that report.
TRUE
FALSE
To collect how many times users downloaded a product catalog, what would you set up
Calculated Metrics
Event Tracking
Custom Dimension
Custom Report
Filters may be applied retroactively to any data that has been processed.
TRUE
FALSE
Which of these criteria CANNOT be used to create a Custom Segment?
Metrics
Sequences of user actions
Ad type
Dimensions
You may apply a new Custom Channel Group retroactively to organize data that has been previously collected_
TRUE
FALSE
By default, which of these are NOT Remarketing audiences that you can define?
Users who speak a particular language
Users who visited a specific page on your website
Users who played a video on your website
Users who visited your physical store
Which of these CANNOT be collected by the default Analytics tracking code?
Device and operating system
User’s favorite website
Browser language setting
Page visits
By default, which of these is NOT considered a “medium” in Google Analytics?
Cpc
Google
Referral
Organic
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
Filter 1: include Brazil or Argentina
Filter 1: include Argentina > Filter 2: include Brazil
Filter 1: exclude Peru or Bolivia
Filter 1: include Brazil > Filter 2: include Argentina
Which of these does Google Analytics use to distinguish new and returning users?
Artificial intelligence
A sequentially-assigned unique identifier and browser cookie
A randomly-assigned unique identifier and browser cookie
Facial recognition technology
Once you have deleted a view, you have a limited number of days to restore that view.
FALSE
TRUE
What is a “dimension” in Google Analytics?
The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A report that offers information about your audience
A comparison of data between two date ranges.
What would you set up to collect how many comments users posted to a webpage on your site?
Custom Channel Groupings
Custom Metric
Custom Dimension
Calculated Metric
What URL tag does AdWords add to the destination URL using autotagging?
Gclid
Utm
Adid
Urlid
Which report indicates the last page users viewed before leaving your website?
Landing Pages report
Pages report
All Pages report
Exit Pages report
Smart Goals are created automatically by Google's machine-learning algorithms.
FALSE
TRUE
What is a “metric” in Google Analytics?
The numbers in a data set often paired with dimensions.
A dimension that can help you analyze site performance.
A segment of data separated out in a report for comparison.
The dates in your date range.
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/order/complete.php
/ordercomplete/thank_you.html
/ordercomplete/index.html
/ordercomplete.php
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