WHAT’S YOUR TRUE COPY PERSONA?

Your copy has a personality.
 
It might just be buried under a mountain of corporate waffle.
 
Take this quick quiz to uncover what’s really going on with your brand voice — and what you can do about it.
 
LET’S FIND OUT →
Your copy has a personality.
 
It might just be buried under a mountain of corporate waffle.
 
Take this quick quiz to uncover what’s really going on with your brand voice — and what you can do about it.
 
LET’S FIND OUT →
Be honest: what’s your relationship with your brand copy right now?
I know it’s fine, but it feels a bit… beige.
I rewrite the same sentence approximately 47 times before giving up.
It used to feel alright, but detached from where I'm at now.
It sounds professional... maybe a little too professional.
I haven't even begun to think about it.
You sit down to write an Instagram caption. What happens?
I have loads of personality in my head, but somehow none of it makes it onto the page.
I write something. Hate it. Rewrite it. Hate that. Start again.
I end up using the same wording I’ve been using for the last three years.
It starts sounding like something I’d read on a corporate website and immediately forget.
What happens? I wouldn't even know where to start!
Which of these makes you most jealous when you see someone else’s website?
“How do they sound so themselves without trying really hard?”
“How do they make everything sound so effortless?”
“Their copy actually feels like it belongs to the business they’re running now.”
“Their website actually sounds like a human being wrote it.”
"They actually have a fully-formed website!"
What’s your biggest copywriting headache?
Making my business sound as interesting as it actually is.
Knowing when to stop editing and just bloody publish the thing.
Figuring out how to make my copy fit the business I’ve grown into.
Getting rid of the jargon without making everything sound too casual.
Knowing how to start.
If your current brand voice were a person at a party, they’d probably be…
The interesting person standing in the corner who has so much to say but hasn’t quite joined the conversation yet.
The person rewriting their text message for ten minutes before sending “haha yeah”.
The person who only owns one party outfit (if it ain't broke...)
Someone who introduced themselves with their job title and immediately started talking about “leveraging opportunities”.
Not invited :(
Finish the sentence: “If someone landed on my website tomorrow, I’d love them to think…”
“Oh, I like this person.”
“Thank god, someone who actually knows what they’re talking about.”
“This feels exactly like the business I was hoping to find.”
“Finally, someone who speaks like an actual human.”
Honestly? I’m still figuring out what I want them to think.
Before we get to your results... fancy giving me your email? I'll send over your results and personalised insights, but I promise nothing spammy!
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