Advertising and Advertising Techniques
Master Advertising Techniques
Test your knowledge on advertising and its various techniques with our engaging quiz! From celebrity endorsements to emotional appeals, discover the strategies that shape marketing today.
- Multiple choice questions
- Fun and educational
- Perfect for marketers, students, or anyone interested in advertising!
How many advertisements does the average Canadian view in one day?
Between 1,000-4,000
Between 200-500
Between 4,000-10,000
Between 20,000-40,000
How much did the first advertisement cost to air?
Which advertising technique is displayed by the commercial "Snickers: Hungry Betty White"
Bandwagon
Emotional Appeal
Celebrity Testimonial
Bandwagon and Celebrity Endorsement
Emotional Appeal and Celebrity Endorsement
Which advertising technique is exemplified by the commercial: "Apple 1984"
Avant Garde
Scientific/statistical Claim
Magic Ingredient
Bandwagon
What advertising technique is used in the commercial: Volkswagen: “The Force”
Emotional Appeal
Celebrity Endorsement
Magic Ingredient
None of the Above
All of the Above
What advertising technique is used in the commercial: Old Spice: “The Man Your Man Could Smell Like”
Emotional Appeal
Avant Guarde
Snob Appeal
Plain Folks
Experts are split on:
Whether celebrity testimonials have a positive or negative effect
Whether humerus commercials lead to increased sales
Whether the average consumers care about facts and statistics
Whether the average consumer will believe in "the magic appeal."
A guarantee is:
A promise of quality or length of use. Often the seller promises to fix or replace a product for a certain length of time.
An extra feature, usually for an additional price
To suggest something that is not said; for example, implying that a beautiful appearance will lead to fame and fortune
Objective factual information is used to prove the superiority of the product e.g. A car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.
What type of advertising technique is BEST exemplified by Thai Life Insurance: “Unsung Hero”
Magic Ingredient
Unfinished Ads
Emotional Appeal
Glittering Generalities
The "Vampire effect" is:
When a commercial makes you want to bite something
When viewers remember the ad, but not the product or company
When a commercial focuses on physical/sexual appearl
When viewers only remember the product because of shock effect
What is the name for the appeal to parental instincts?
Maternal Appeal
Nurture
Parental Appeal
Baby Appeal
Choose which technique is described by the following: statistics and objective factual information is used to prove the superiority of the product e.g. A car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.
Facts and Figures
Scientific Claim
Patriotism
Endorse
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