Advertising and Advertising Techniques

A vibrant and engaging image that represents advertising techniques, featuring elements like billboards, social media ads, famous logos, and a diverse group of people viewing advertisements.

Master Advertising Techniques

Test your knowledge on advertising and its various techniques with our engaging quiz! From celebrity endorsements to emotional appeals, discover the strategies that shape marketing today.

Multiple choice questions
Fun and educational
Perfect for marketers, students, or anyone interested in advertising!

14 Questions4 MinutesCreated by CreativeAd123

How many advertisements does the average Canadian view in one day?

Between 1,000-4,000

Between 200-500

Between 4,000-10,000

Between 20,000-40,000

Which advertising technique is displayed by the commercial "Snickers: Hungry Betty White"

Which advertising technique is exemplified by the commercial: "Apple 1984"

Avant Garde

Scientific/statistical Claim

Magic Ingredient

Bandwagon

What advertising technique is used in the commercial: Volkswagen: “The Force”

What advertising technique is used in the commercial: Old Spice: “The Man Your Man Could Smell Like”

Emotional Appeal

Avant Guarde

Snob Appeal

Plain Folks

Experts are split on:

Whether celebrity testimonials have a positive or negative effect

Whether humerus commercials lead to increased sales

Whether the average consumers care about facts and statistics

Whether the average consumer will believe in "the magic appeal."

A guarantee is:

A promise of quality or length of use. Often the seller promises to fix or replace a product for a certain length of time.

An extra feature, usually for an additional price

To suggest something that is not said; for example, implying that a beautiful appearance will lead to fame and fortune

Objective factual information is used to prove the superiority of the product e.g. A car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

What type of advertising technique is BEST exemplified by Thai Life Insurance: “Unsung Hero”

Magic Ingredient

Unfinished Ads

Emotional Appeal

Glittering Generalities

The "Vampire effect" is:

When a commercial makes you want to bite something

When viewers remember the ad, but not the product or company

When a commercial focuses on physical/sexual appearl

When viewers only remember the product because of shock effect

What is the name for the appeal to parental instincts?

Maternal Appeal

Nurture

Parental Appeal

Baby Appeal

Choose which technique is described by the following: statistics and objective factual information is used to prove the superiority of the product e.g. A car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

Facts and Figures

Scientific Claim

Patriotism

Endorse

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