How does a CSR program affect a company’s value?

How has a corporate social responsibility program benefited your company?
Positively
Negatively
No Affect
Uncertain
How are consumers informed about the benefits CSR brings to your company?
Marketing
WOM
Website
Other
What is the name of your program and how did you market it?
What problems inside the company can be solved by having a CSR program?
Does it need to affect sales and bottom line?
Yes, always
Not necessarily
Only sometimes
What makes our program unique?
What did your program cost? / What department did you use to funding this program?
Was a team created to maintain it?
Yes
No
Yes, but not necessary
Is this a long-term strategy for your company?
Yes
No
TBD
Did the market respond positively enough to the program. Was it worth it?
Yes
No
Yes, better than expected!
No, worse than expected
Who will benefit or respond to the program most?
Consumer Questions:
Consumer Questions:
Is a company’s CSR activity important to you?
Yes
No
Do you choose what company you purchase from based off of their CSR?
Yes
No
Only sometimes
What type of responsibility do you think businesses have regarding CSR?
How do you determine when a company has effectively pursued a CSR program?
Is a CSR program enough to change your opinion on certain companies?
Yes
No
Only in extreme situations
Would the lack of a CSR program lead you to shop somewhere else?
Yes
No
Not at all
They must have
What do the companies you shop at CSR tend to look like?
Demographic Questions:
Demographic Questions:
What gender makes more of their decisions based on CSR
Male
Female
What race is most affected
Caucasian
Asian
Black
Australoid
What education level is most effected by a CSR program
Graduate
Undergraduate
High school
Less than high school
How does family status effect how positively a consumer reacts to CSR
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