Thinking out of the box can take you a long way…so long that it might just land you an Ig Nobel Prize (parody of the Nobel Prize), like it did for Bruno Verschuere and his team in psychology research, which was based on:

How rain, thunder, lightning, or any sort of stormy weather on one’s birthday can impact the rest of the year for that individual

Observing Californians attempt to live in New York and New Yorkers attempt to reside in California

Surveying individuals who grew up Amish, but no longer practice such a life style

Asking a thousand liars how often they lie, and for deciding whether to believe those answers

The impact of an owner’s social habits on it's pet's social tendencies

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