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Red Bull Insights Master: Week 19

How long after the First Moment Survey is the Second Moment Survey sent out to shoppers?
24 hours
36 hours
48 hours
72 hours
Type in the four main sources of awareness for Summer Edition from most important to least:
__% purchased the Summer Edition from a cold source:
65%
57%
74%
45%
__% of Summer Edition purchases were in addition to another Energy SKU, and __% of purchases replaced a competitive SKU
27%/36%
24%/35%
32%/28%
34%/26%
What % of trialists had their expectations exceeded by Summer Editions?
59%
62%
73%
54%
Type in the the top-5 product features which drove shoppers to purchase Summer Edition:
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