Integrated Marketing Communications Chapter 1

Two organizations that governs marketing communications

IMC involves the coordination of all forms of marketing commuications in a(n) ________ program that maximizes the impact on the intended target market.

List the 7 components of the IMC Mix

Effective communications integration also considers the role of _______ and its impact on consumers at point of purchase.

Advertising that provides information about a branded product to help build its image in the mids of customers is

Delivery of a message to a target audience of one.

Shoppers Drug Mart often runs newspaper advertisements that include a coupon. This type of advertising is classified as

A press release issued to newpaper editiors by Heinz announcing the launch of a new type of ketchup is an example of

Choose one or as many examples of Sales Promotion

Engaging people with a brand to create a personal connect is

List ALL factors that encourage IMC

What is the Database Management System used for?

In today's competitive business environment, consideration must be focused on

Describe the difference between a need and a motive

What requirements are addressed when marketing to other businesses?

What elements affect and influence consumer behaviour toward purchases?

A person's distinguishing psychological characteristics that lead to relative consistent and enduring responses to the environment in which that person lives is also called their

Maslow's Hierarchy of Needs:

When the iPhone was first introduced to the market trendsetters quickly embraced the product. This helped shape consumer

Self-Concept Theory

If a company were to start a new line of products for the business market instead of the consumer market, they would find the following differences EXCEPT