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MKTG 640 Midterm

Which of the following statements about marketing is true?
Little importance when products are standardized
Help create jobs in the economy by increasing demand for goods/services
Helps build loyal customer base but has no impact on firms intangible assets
More important for bigger orgs than smaller orgs
Seldom used by nonprofit orgs
______________ is the art and science of choosing target markets and getting, keeping, and growing customer bases through creating, delivering, and communicating superior customer value
Marketing Management
Knowledge Management
Operations Management
Strategic Management
Distribution Management
Identify the correct statement about marketing management
Primarily concerned with systematic gathering, recording, analysis of data with issues related to products
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