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MKTG 640 Midterm

Which of the following statements about marketing is true?

Little importance when products are standardized

Help create jobs in the economy by increasing demand for goods/services

Helps build loyal customer base but has no impact on firms intangible assets

More important for bigger orgs than smaller orgs

Seldom used by nonprofit orgs

______________ is the art and science of choosing target markets and getting, keeping, and growing customer bases through creating, delivering, and communicating superior customer value

Marketing Management

Knowledge Management

Operations Management

Strategic Management

Distribution Management

Identify the correct statement about marketing management

Primarily concerned with systematic gathering, recording, analysis of data with issues related to products

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