Quarterly Quiz Q3 2017 - AMS T1 | Take the Quiz

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one correct answer.
Each correct answer will be awarded one point.
You have to click on 'NEXT' after each section to move on to the next page.
You will not be able to go back to the previous page once you click on 'NEXT'.
You have to complete the quiz to have your results captured. If you stop in between, your results may not be accounted for.

GOOD LUCK! :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one correct answer.
Each correct answer will be awarded one point.
You have to click on 'NEXT' after each section to move on to the next page.
You will not be able to go back to the previous page once you click on 'NEXT'.
You have to complete the quiz to have your results captured. If you stop in between, your results may not be accounted for.

GOOD LUCK! :)

What is the main objective of Criteo Audience Match campaigns?

Improve lower funnel campaign performance

Drive new sales and get incremental budgets by targeting new audiences

Answer advertisers requests to use their CRM data

Improve mid funnel campaign performance

Which of the following are possible use cases for Criteo Audience Match? (Multiple correct answers)

Re-engagement (e.g. Of inactive or seasonal buyers)

Cross-selling of complementary products

Re-equipment (e.g. Shoppers who bought a product and are likely to buy again)

Up-sell (e.g. Promote bundle offers)

For a Criteo video ad, can a client track impressions and views (how long a video has been seen by a user)?

Yes, clients can track both impressions and views.

No, impression and view tracking are not possible with the beta. This is on the roadmap.

No, only impression tracking: the client will be able to see the number of impressions but won’t be able to track for how long a user has seen the video.

No, only view tracking: the client will be able to track the skipped ads and the ones viewed entirely.

Which of the following are key selling points for Criteo video ads? (Multiple correct answers)

No added cost or time for the client: We use the client’s existing creative assets to generate the video ads dynamically.

Multiple product links: Each sequence within the video is clickable and will bring the user to the relevant areas of the client’s website.

The client’s brand is maintained throughout the video ads, including a branded intro and outro and brand colors and styles.

Video ads have the highest level of post view engagement out of any ad format. Criteo only charges the client for direct clicks on the ad though.

What is the main objective of our App Install product?

Increase app installs from shoppers by targeting an advertiser’s engaged shoppers with personalized ads.

Increase app installs from shoppers who have not yet engaged with the advertiser

Reduce cost per app install for our advertisers

Increase number of new customers for an advertiser by engaging mobile web shoppers with personalized ads

If the user has the app installed already, will we show them a banner? (multiple correct answers)

Yes, but we have plans to modify this behavior with R&D developments

No, we are able to exclude users who have already installed the app through cross-device matching

Yes, but once a user has installed the app following a click on one of our install banners, we will exclude them from the Install campaign

Yes, if the user already has the app (i.e. Organic download or driven by another provider), we won’t know they have the app and can target them with install banners

App Install: What does deferred deeplinking do?

After clicking on the install banner, it directs the user to the app store instead of the advertiser’s mobile site

After downloading the app and opening it for the first time, it directs the user to the product that was featured in the install banner

After clicking on the install banner, it makes sure to direct the user to the correct app store

After downloading the app and opening it for the first time, it tracks the download

Which of the following is NOT a key differentiator for Criteo Predictive Search?

End-to-end solution: Predictive Search encompasses all aspects of a Shopping program, all working together seamlessly to drive results to you.

CPC performance pricing model: Criteo’s CPC business model aligns with your performance goals.

Predictive Bidding: Predictive Search sets the most accurate, sophisticated bids that represent products, users, device, and user intent as represented by search queries

Advanced Remarketing: Predictive Search re-engages with users likely to make a purchase by valuing and bidding on users, based on user context such as on-site behavior.

On a weekly call with your client where you discuss their Dynamic Retargeting campaign, the client informs you that they’re planning on running a head-to-head against Google. What should you do first?

Say you’ll call them back, and quickly start mapping out your strategy.

Send a Criteo vs. Google matrix to list all the reasons why Criteo is a better retargeting partner than Google.

Nothing, the decision has already been made.

Gather information from the client on their reason(s) behind this decision so that you can determine the best approach.

True or False: Advertisers can’t access Facebook inventory through Google.

True, advertisers running only on Google have to set up a separate campaign in order to run ads on Facebook.

True, advertisers can’t access Facebook inventory through Google unless they pay an additional fee.

False, advertisers can access Facebook inventory through Google.

False, advertisers can access all inventory through Google

True or False: Facebook evaluates purchase intent in order to inform bidding.

True, Facebook evaluates purchase intent in order to inform bidding.

True, Facebook evaluates purchase intent and user fatigue in order to inform bidding.

False, Facebook does not evaluate purchase intent in order to inform bidding.

False, Facebook evaluates user fatigue in order to inform bidding.

Unlock and Upgrade

Remove all limits from your Quizzes

Quarterly Quiz Q3 2017 - AMS T1

More Quizzes