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Red Bull Insights Master: Week 18

Based on the Voice of the Category Manager Survey 2017, what are the top-2 processes Category Managers feel they are most behind on?

Analyzing big data to recognize consumer preferences and demand trends

Maintaining loyalty programs/loyalty retention

Predictive analytics for improved pricing and merchandising

Leveraging geographic and socio-economic data for targeted promotions

What are the top-2 shopper behaviors Category Managers want the most insight into?

Path to purchase

Price sensitivity

Product preferences

Fulfillment preferences

Path to discovery

What are the top-2 priorities Category Managers have in order to reach the modern shopper?

Increased development of digital technologies

Omni-channel retailing

Personalization/localization

Cloud services

What are the top-2 investment priorities Category Managers identified for their business over the next 5 years?

Big data/Predictive analytics

Automation

Augmented reality

Customer-driven data science

Fill in the blanks: While __% of retailers stated in-store compliance with planograms as essential for success, ___% DON'T measure it.

83/52%

74/22%

94/33%

62/16%

BONUS: What does JDA stand for?

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