Test

We evaluate a message or information differently depending on who communicates it.

Once established, habits can be very hard to get rid of. We do a lot of our daily activities out of habit. It is easier to substitute a similar habit than to eliminate a well-entrenched one.

We like to feel good about ourselves and to feel special. We are more sensitive to messages and offers that are tailored specifically to us.

When offered a choice, we tend to stick to the default option. When there is no default option, we may choose what is framed like the default option.

We have an inherent desire to help those who have helped us in some way. If we are given something, we want to give back.

We are sensitive to the way incentives are framed. Lotteries and rewards are more effective than simple cash. Sometimes, even a little incentive has a big effect.

We evaluate an outcome based on how much work seemingly went into it.

Our emotions are a stronger motivator than our reason. Emotional messages, using visuals or stories, are better at encouraging a behavior than rational ones.

We like our efforts to be recognized, and we like encouragements. Encouraging and congratulating people when they make progress is a good way to get them to adopt the desired behavior.

Our attention is drawn to what is novel, what stands out, and what seems relevant to us. Salience is more effective when it occurs at the right time.

We find it easier to achieve a complex goal if its broken down into smaller goals. Giving a head start provides additional motivation.