Masstige Luxury Brands & Undergraduate College Students
Masstige Luxury Brands & College Students Quiz
Discover your relationship with masstige luxury brands through our engaging quiz designed specifically for undergraduate college students. Dive into the world of luxury, financial comfort, and the psychological factors influencing your purchasing decisions.
- Understand the role of luxury in your life
- Evaluate your consumption of accessible luxury goods
- Reflect on the social influences surrounding luxury purchases
What is your gender?
Male
Female
How old are you?
18
19
20
21
22
Do you currently have a job?
Yes
No
If you have a job, how much do you make in regards to minimum wage?
Below minimum wage
Minimum wage
Above minimum wage
N/A
Would you consider yourself financially comfortable?
Yes
No
Masstige luxury are luxury brands available at an affordable price designed for the masses. Examples of luxury brands include: Apple, Michael Kors, Tory Burch, COACH, Ralph Lauren, Armani Exchange, GUCCI, etc. How many accessible luxury goods do you own?
0
1-3
4-6
7 or more
Do luxury brands play a part in how you define yourself?
Yes
No
Do you consider masstige luxury goods as a necessity?
Yes
No
Which of these are psychological driving factors for you when purchasing luxury goods? Select multiple.
Elevating social status
Peer pressure
Escapism
Sense of accomplishment
Pride
Irrational spending
Necessity
Pure enjoyment
What characteristics of masstige luxury brands are appealing to you? Select multiple.
Price
Authenticity
Quality
Lifestyle
Where do you usually discover new masstige luxury brands?
Friends & family
Commercials
Facebook
Instagram
Pinterest
Twitter
Celebrities
Have you ever stopped yourself midway from purchasing a masstige luxury good?
Yes
No
What concerns you when purchasing masstige luxury goods? Select multiple.
I have no concerns
Whether it is worth the price
College debt
Product could be a short-lived fad
Guilt
Do you see yourself purchasing masstige luxury goods within the next two years?
Yes
No
Do you usually purchase masstige luxury goods with your own money or parents' money?
Parents
Own money
After purchasing a masstige luxury good, do you usually share your purchase on social media?
Yes, I want my friends and family to know what I purchased
No, I don't share my purchases
No, but it usually unintentionally makes an appearance on my social media. Ex: Uploading a photo where your purchase makes an appearance, but is not the main focus of the photo
Do you consider masstige luxury goods to be popular amongst undergraduate college students?
Yes
No
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