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Pricing Concepts 101

Why Price Guidance is important for your company?
Sales team has a role in pricing negotiations
Sales team is a decision taker
Too many pricing experts
Sales team is too analytic
Which are the main three types of Price Segmentation?
Product
End-Customer
Competitors
Channel
Vendors
The concept of "a measure of the effect of a price change or a change in the quantity supplied on the demand for a product or service" refers to:
Pricing Strategy
Pricing Elasticity
Key Performance Indicator (KPI)
Pricing Segmentation
Strategical tool that helps to easily identify performance versus price benefits:
Which are the key success factors for Value Pricing Strategy?
Track competitor prices
Understand customer value
Segment customer by value
Understand cost structure
This is considered the gold standard pricing approach!
What are companies trying to optimize with Pricing?
Marketing costs
Sales offers
Profit
Production operations
Why is Pricing so hard?
Missing calculations
Complexity
Poor quality data
Hidden price leakage
Missing the right pricing software
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