Introduction to the study of consumer behaviour, Psychological influence of Consumer behaviour, Brand Personality, Consumer learning, Consumer buying behaviour model, Motivation, Learning, Attitude - take the quiz

Which of the following is NOT a psychological influence on consumer behavior?
Perception
Motivation
Attitude
Social class
Which type of learning occurs through direct experience or observation?
Cognitive learning
Behavioral learning
Experiential learning
Social learning
What is the final stage in the consumer buying behavior model?
Need recognition
Information search
Evaluation of alternatives
Post-purchase behavior
Which of the following is NOT an element of attitude?
Affective component
Cognitive component
Behavioral component
Emotional component
What is the first step in the consumer decision-making process?
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
Which psychological influence involves the interpretation of sensory information?
Perception
Motivation
Attitude
Learning
What is the second step in the consumer buying behavior model?
Need recognition
Information search
Evaluation of alternatives
Purchase decision
Which of the following is NOT a stage in the consumer buying behavior model?
Need recognition
Information search
Evaluation of alternatives
Consumer satisfaction
Which of the following is NOT a type of consumer buying behavior?
Complex buying behavior
Habitual buying behavior
Impulsive buying behavior
Emotional buying behavior
What is the third step in the consumer decision-making process?
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
Which psychological influence involves an individual's enduring evaluation of feelings and behavioral tendencies towards an object or idea?
Attitude
Motivation
Perception
Learning
What is the fourth step in the consumer buying behavior model?
Need recognition
Information search
Evaluation of alternatives
Purchase decision
Which of the following is NOT a type of learning?
Cognitive learning
Behavioral learning
Experiential learning
Emotional learning
Which of the following is NOT a stage in the consumer decision-making process?
Problem recognition
Information search
Evaluation of alternatives
Post-purchase behavior
Consumer loyalty
What is the fifth step in the consumer buying behavior model?
Need recognition
Information search
Evaluation of alternatives
Purchase decision
Post-purchase behavior
Which psychological influence involves the internal state that activates behavior towards achieving a goal?
Motivation
Attitude
Perception
Learning
Which of the following is NOT a type of attitude?
Affective attitude
Cognitive attitude
Behavioral attitude
Emotional attitude
Which of the following is NOT a stage in the consumer decision-making process?
Problem recognition
Information search
Post-purchase behavior
Consumer advocacy
Which psychological influence involves the individual's tendency to respond consistently to a specific object or situation?
Attitude
Motivation
Perception
Learning
Which of the following is NOT a component of attitude?
Affective component
Cognitive component
Behavioral component
Emotional component
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