Innovation Healthcheck

Which of the following rules, norms and metrics are prioritised by your business?

Gross profit and margins/ROI, expenses, sales turnover, pricing, product-development life cycles, brand parameters

Revenue, lead times, customer satisfaction, number of patents, referral/word of mouth, average time to market

Productivity ratio, sprint times, acquisition, activation, retention, conversion rates, number of experiments run, number of learnings, return on failure, growth gap

How are new ideas for development prioritised?

"Ideas for development are prioritised urgently in reaction to external factors, internal politics or professional judgment."

Ideas for development are prioritised based on alignment to strategic targets, SWOT analyses and traditional in-house market research.

Ideas are prioritised based on strategic alignment and an assessment of the importance of the underlying problem.

What steps do employees with a new idea take?

New ideas generated by employees are typically shared with line managers, as the first port of call.

"There is an ideas portal, which is sometimes monitored and feedback is intermittently provided. Ideas are selected by senior and/or middle management. Employees vote on ideas."

Employees have guidelines on what types of ideas to submit. Decisions/feedback about the idea is usually provided relatively quickly by a panel of experts.

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