Dairy Industry

Name:
Age
Do you consume milk or / and dairy products ?
Yes
No
Dairy products you purchase?
Milk
Cheese
Bread spreads
Panner
Tofu
Soya
Curd
Ghee
Milkshake
Ice cream
Chocolate
Cream
Bakery goods
How often do you consume dairy products?
Almost everyday
Few times a week
Few times a month
Rarely
How much approx. do you spend on dairy products per month?
Less than Rs. 2000
Less than Rs. 3000
Less than Rs. 4000
Rs. 4000 or more
Which company do you prefer?
Amul
Arun
Kwality
Mother dairy
Aavin
Milky mist
other
What do you look for in a dairy company ?
Quality
Brand image
Reputation
Taste
Price
Hygiene
Regularity
other
Are you satisfied with your current dairy producer ?
Yes
No
maybe
Have you tried Amul products?
Yes
No
For how long have you been a customer of Amul?
Recently
Less than 6 months
1-2 years
More than 2 years
For as long as I can remember
You buy Amul products due to its ?
Taste
Quality
Brand name/ reputation
Hygiene
Price
other
How much would you rate the value of money of their products ?
How much would you rate the quality of Amul products ?
Overall how satisfied are you with Amul ?
Do you exclusively buy all your dairy products only from AMUL?
Yes, never tried other companies
No, mostly AMUL but other brands as well
No, half and half between AMUL n other brands
No, opt for AMUL only when other brands are unavailable
Would you like Amul to add vegan options?
Yes
No
Any ideas that Amul could implement ?
Date & Time:
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