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How to boost your customer experience

Have you defined what you want your customer experience to be?
Yes
No
Does your organisation have a consistent customer experience strategy?
Yes
No
Do you use client personas to inform your marketing?
Yes
No
Have you asked your customers what they really want from you?
Yes
No
Do you collect customer feedback AND act on it?
Yes
No
Do you train your customer-facing employees to enhance experience?
Yes
No
Do you collect employee feedback and act on it?
Yes
No
Have you got employee buy-in?
Yes
No
Do you use personalisation in your marketing?
Yes
No
Do you measure customer responses and reaction to your activities?
Yes
No
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