Encore's Digital Advertising Quiz

Which percentage is closest to digital’s share of projected 2016 global ad spend?

17%

31%

47%

62%

What is the relationship between RTB and programmatic?

All RTB is programmatic.

All programmatic is RTB.

Programmatic and RTB are the same thing.

Programmatic and RTB have nothing to do with one another.

What type of digital ads are sold via auction-based marketplaces?

Display

Video

Social

All of the above

Which of the following best describes cookies on the mobile platform?

It is not possible to place a cookie on a mobile device.

Cookies work on mobile devices but are not as effective as on desktop.

Cookies work better on mobile devices than on desktop.

Cookies work on tablets but not on smartphones.

What is data onboarding?

Using data from cookies and other online tracking technologies to retarget website visitors.

Leveraging performance data to optimize digital ad spend.

Activating offline audience data for digital marketing.

Uploading all online advertising campaign data into one centralized platform to facilitate analytics.

What is a DSP in an advertising technology stack?

Digital Solutions Provider

Data Services Provider

Direct Sourcing Platform

Demand Side Platform

Which of these platforms enable you to run ad placements using your own first-party data?

Facebook only

Facebook and Twitter but not LinkedIn

Facebook, Twitter and LinkedIn

None of them

What is a view-through conversion (VTC)?

When a person is exposed to an ad, clicks and converts as a result of that click.

When a person is exposed to an ad, doesn't click on it, but converts at a later time.

When a person is exposed to an ad on one device but converts as a result of clicking the ad after viewing it on a different device.

When a person clicks on an ad but doesn’t convert, then is exposed to the same ad again and converts within 24 hours.

In a second-price RTB ad auction in which four advertisers submit the following bids $1, $2, $3 and $4, how much would the winner pay?

$4.01

$4.00

$3.01

$2.00

What is frequency capping used for?

Limiting the number of impressions someone sees in a given time period.

Rotating ads to ensure balanced delivery when multiple ads are used.

Accelerating ad delivery to increase frequency.

Putting a ceiling on bids in RTB ad auctions to optimize high-frequency ad buys.

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