CONSUMER BUYING BEHAVIOR
Consumer Buying Behavior refers to the actions taken by _______________ consumers before buying a product or service.
(both on and offline)
Online Only
Offline Only
Consumer Buying Behavior may include consulting search engines, engaging with social media posts, or a variety of other actions.
True
False
Consumer Buying Behavior is valuable for businesses to understand this process because it helps them better tailor their marketing initiatives to the marketing efforts that have successfully influenced consumers to buy in the past.
True
False
What are the major factors that influence consumer buyer behavior?
Cultural, Personal, Social, & Psychological
Cultural, Personal, Social, & Educational
The image above is the 5 _________ of the Consumer Buying Decision Process
Stages
Phases
Categories
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