Marketing News Quiz for December 28, 2024

1. Netflix broke streaming records in its broadcast of two NFL games on Christmas Day. Both had similar audience sizes, but which one, with help from Beyoncé, became the most-streamed NFL game ever among adults ages 18 to 34?

2. Through January 31, Oscar Mayer is accepting applications for drivers to take its Wienermobile on a tour of the U.S. What nickname does the company use for its drivers?

3. This week the NBA ran its first-ever animated version of a live game using technology from Sony's Beyond Sports. Which two other major leagues have also used the tech this year? (Select two)

4. In an earnings call with investors, Elliott Hill, president and CEO of Nike, declared the athletic apparel company would change directions. What will be its North Star, according to Hill?

5. "For brands to be successful in 2025, ads aren't going to get you there," Ryan Fisher, president of Wieden+Kennedy London, tells ANA magazine this week in its reporting on ad agencies opening design shops to better serve clients in the age of artificial intelligence. What is the name of W+K's in-house studio?