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Lecture Based Quiz

Low involvement (low price, low risk decisions are mostly
Random Choice
Complex Decision Making
The inept set are...
Those brands that the consumer may have come across during their search or from previous experience but consider for this decision
Includes the possible brands already known to the consumer from which to choose
Includes those brands not under consideration at all
Acculturation...
Relates to the idea of movement beween places or cultural contexts
Is the general process of movement and adaptation to the consumer cultural environment in one country but not another country
Refers to how an individual learns the traditional content of his/her native culture
Subcultures are not based on...
Sex Roles
Ethnicity
Region
Behaviour
Which of the following is not a personal motive for shopping?
Self Gratification
Physical Activity
Sensory Stimulation
Status and Authority
Values are...
The familiarity with people or things, which can include understandings, facts, informsation and descriptions of experience and education
The norms of behaviour that have been passed on from generation to generation
The deep rooted and enduring beliefs or ideals about what's good and desirable and what isn't
Thoughts an individual holds about some object, idea, or person
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