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Marketing Questions

What are the functions of the marketing department?

How to companies grow market and revenue share?

Growth Strategies based on markets and products

Social criticisms - Individual, to society and to other businesses

Poor, product, pressure, price, practices, planned. False wants, prod waste, pollution, child labour. Acquisition, practices, deceptive.

MIS definition

An MIS consists of people, procedures and equipment to gather, sort, analyse, evaluate and distribute needed, timely and accurate information to marketing decision makers

Why is internal data useful for insights?

Opportunities and threats, marketing planning, evaluation of performance

Marketing Research Process definition

Marketing Research is the systematic design, collection, analysis and reporting of data relevant to a particular marketing situation facing an organisation. The marketing research process has four steps: (1) defining the problem and research objectives (2)developing the research plan (3)implementing the research plan (4)identifying and reporting the findings

Defining the problem means?

How the product is going to fit into the market

Objectives can be?

Exploratory, Causal and descriptive

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