11-4-21 SPST 3175 Comprehension Quiz
The Future of Sports Advertising Quiz
Test your knowledge about the evolving landscape of sports advertising and media consumption. This quiz covers important trends and insights from recent discussions on how advertisers are adapting to new technologies and consumer behaviors.
- Learn about the impact of digital media on live sports.
- Understand the role of sports in advertising strategies.
- Explore the new avenues for engagement between fans and sporting events.
As a result of ___________________, advertisers steadily migrated to live sports, where viewers who craved a common, suspenseful experience would still sit through commercials to partake in it?
The DVR Revolution
Online Journalism
Simulcasts
The Professionalization of Sports
As Futterman points out, if you're in the oil business and can't own the oil, the next best thing is to own the pipeline—and sports is laying new pipe by replacing TV with __________.
Cable
On Demand Programming
The Web
Live Events
More than six of every 10 viewers now engage ___________ during a typical NFL telecast, and viewers already consume enhanced in-game content on platforms such as NHL.tv and MLB At Bat.
In Sports Betting
A Second Screen
In Fantasy Sports
In Listening to Radio Commentary
Bleacher Report gets most of its' content from _________.
Freelance Journalists
Staff Writers
Unpaid Contributors
Other News Sites
Headlines on sites like Bleacher Report are ____________.
Controversial, to bring in both sophisticated and unsophisticated users.
Scholarly, to attract more readers by seeming credible.
Brief, since most viewers don't have long attention spans.
Simple, since the average web reader has the equivalent of a fourth grade vocabulary.
(Check all that apply) Democratization and deinstitutionalization of reporting may lead to:
Fans might learn more about the experience and perspective of athletes.
Institutional malfeasance might go unreported, with consequences for their health and safety.
More coverage of women's sports.
The creation of new sports.
Better reporting by everyone.
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