How effective is your B2B website copy?

An illustration of a business website with a focus on engaging copy and clear calls to action, depicting a diverse group of people browsing the site and engaging with content.

Assess Your B2B Website Copy

Are you confident that your B2B website copy is effective? Take our quiz to find out! It’s a fun and honest assessment that reveals how well your website communicates with potential clients.

  • Identify strengths and weaknesses in your website copy
  • Get tailored recommendations for improvement
  • Enhance your online presence and engagement
11 Questions3 MinutesCreated by EvaluatingWord5
We all laugh about website visitors leaving home pages because they can’t fathom what they’re about (in seconds). And businesses bigging themselves up instead of highlighting how they help.
 
We all laugh, but let’s not be laughing at your website…
 
This fun quiz helps you honestly assess where you’re at with your website copy. Is it working hard for you or doing you down?
 
Answer the following 10 questions as truthfully as you can. Then collect your score and read my recommendations.
1. At the top of your home page (before scrolling), do you sum up what your business offers in less than 10 words?
Yes, absolutely
Yes, but in more than 10 words
Erm, no, is that a thing?
2. And within those 10 (or so) words, how many have more than four syllables?
One or two
Up to five
Oh, lots, we want to sound like experts
3. Read through your home page copy. Count the times you use ‘you’, then count how many times you use ‘we’, ‘I’, or your company name. Then select the statement that best describes your totals.
I use ‘you’ far more times that ‘we’, ‘I’, or our company name
It’s about 50/50
Why am I supposed you use ‘you’? A website is about us surely?
4. Now, from reading the main pages on your website, is it clear where your target audience (your readers, hopefully) might be stuck when they’re considering your products or services?
Yes, we know the challenges our audience has before considering us and we empathise with these in our copy.
Whilst we’re aware of their frustrations and worries, we don’t talk about these in our copy.
We’re talking to everyone, so have no idea who they are and what might be bothering them.
5. Do you have at least two examples of these in your website copy? Tick all that apply:
You use any of the following words: unrivalled, market-leading, world-class, expert, solution.
You use any of the following words: facilitate, utilise, leverage.
You use ‘the customer’ or ‘the client'.
None of them
6. Tick every one of these you have at least three examples of in your website copy
Sub-headings
Calls to action
Questions
Three-word sentences
None of them
7. Have a look at your sentence length. Calculate the number of words in 15 different sentences (ideally in the same section of copy/page). How many are over 10 words?
Less than 3 sentences
4-8 sentences
Pretty much all of them
8. How many pages have a call to action on (get in touch, sign up, buy, etc)?
All of them
2-3
Just the contact page
9. Have you any proof of your value on your website? Tick all that apply:
Customer quotes
Customer stories (case studies count if they include decent customer quotes)
Evidence of awards or accreditations
Client logos
None of these
10. Finally, and be honest… would you contact you having visited your website?
Yes, definitely
Maybe, on a good day
Now you ask, no!
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