Master Your Public Relations Knowledge
Master Your Public Relations Knowledge
Test your understanding of public relations with our comprehensive quiz! Perfect for professionals and students alike, this quiz consists of 25 thought-provoking questions covering various topics in the field of public relations.
Prepare to challenge yourself with questions on ethics, best practices, and industry standards. Get ready to:
- Enhance your knowledge of public relations
- Identify your strengths and areas for improvement
- Engage with your peers in the field
What is the line a public relations practitioner must walk on a daily basis?
To ethically communicate while being an advocate for a client or organization
To tell only what the company wants told while making sure the public feels informed
To stay just inside the law
To make sure people on both sides get what they want
Most professional membership groups believe that the primary purpose of establishing codes of ethics is
As a 'warning signal'
Education and information
As a 'warning signal'
Enforcement
The major effort to improve standards and professionalism in public relations worldwide is
Continuing education
Accreditation
Publicizing membership opportunities in professional membership groups
To receive the 'APR' status by PRSA, a person must
Have earned significant local and national honors for their work in the field
Have a degree in public relations from a university
Pass a rigorous written and oral examination
Have worked at least 10 years in the field
What is the best-known think tank for public relations?
The PR Management Database
PRSA
IABC
The Institute for Public Relations
Even if a bribe is intended or not, the sending of gifts to media representatives in the USA is almost always considered
Breaking the law
A potential boost in media coverage
Bribery to get favorable media coverage
Prudent when trying to boost lagging sales or image
A common complaint about public relations codes of ethics is that
They don't include marketing or advertising
They are too strict
They have no 'teeth
We chose this plan because it would benefit the majority of you, and harm the fewest' would be an example of using this perspective
Utilitarian
Marxist
Absolutist
Unilateral
F you would feel that things were either absolutely 'right' or absolutely 'wrong', you would fall into which orientation?
Unilateral
Plato's
Marxist
Kantian
'Paying for play' refers to a practice that is used in
India
Russia
Japan
China
According to a utilitarian approach, the ends justify the means as long as they cause the least harm.
True
False
Virtually all public relations codes of ethics begin with the duty to tell the truth.
True
False
Although gift-giving is considered unethical in the United States, other nations have different standards.
True
False
In the beginning, the primary objectives of a public relations department were
Identifying publics and conducting press agentry
Promotions and publicity
Building relationships and counseling management
counseling management and promoting products
A person who indirectly influences the work of others through recommendations is performing this type of function:
Staff
Compulsory-advisory
Managerial
Line
If the medical division prepares an informational brochure about autism, and it must have approval from the public relations department before production, the public relations department is described as having
compulsory-advisory authority
Advisory authority
Command authority
Concurring authority
To public relations practitioners, human resources, advertising and marketing are often seen as sources of
Friction
Income
Inspiration
Storylines
What department does public relations often collide with because they compete for funds to communicate with external audiences?
Legal
Advertising
Human resources
The practice of using expert communication services from outside the organization is referred to as
Agency public relations
encroachment
Outsourcing
Which is the most frequently outsourced public relations activity?
Event planning
Publicity
Strategy and planning activities
Writing and communications
Increasingly, public relations firms are emphasizing this aspect of their services:
Writing and editing
Buying space on behalf of a client
messaging
Counseling
A retainer fee in a public relations firm essentially means that the firm is
involved primarily in legal practices
On call
subjective toward the client
global or conglomerate in nature
Public relations by most accounts is primarily considered a 'staff' function.
True
False
'Turf battles' between public relations personnel and human resources managers are relatively non-existent because the two areas rarely overlap.
True
False
An outside firm does not need a prolonged briefing period regarding the client because of their expertise in diverse areas.
True
False
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