What is the line a public relations practitioner must walk on a daily basis?

Most professional membership groups believe that the primary purpose of establishing codes of ethics is

The major effort to improve standards and professionalism in public relations worldwide is

To receive the 'APR' status by PRSA, a person must

What is the best-known think tank for public relations?

Even if a bribe is intended or not, the sending of gifts to media representatives in the USA is almost always considered

A common complaint about public relations codes of ethics is that

We chose this plan because it would benefit the majority of you, and harm the fewest' would be an example of using this perspective

F you would feel that things were either absolutely 'right' or absolutely 'wrong', you would fall into which orientation?

'Paying for play' refers to a practice that is used in

According to a utilitarian approach, the ends justify the means as long as they cause the least harm.

Virtually all public relations codes of ethics begin with the duty to tell the truth.

Although gift-giving is considered unethical in the United States, other nations have different standards.

In the beginning, the primary objectives of a public relations department were

A person who indirectly influences the work of others through recommendations is performing this type of function:

If the medical division prepares an informational brochure about autism, and it must have approval from the public relations department before production, the public relations department is described as having

To public relations practitioners, human resources, advertising and marketing are often seen as sources of

What department does public relations often collide with because they compete for funds to communicate with external audiences?

The practice of using expert communication services from outside the organization is referred to as

Which is the most frequently outsourced public relations activity?

Increasingly, public relations firms are emphasizing this aspect of their services:

A retainer fee in a public relations firm essentially means that the firm is

Public relations by most accounts is primarily considered a 'staff' function.

'Turf battles' between public relations personnel and human resources managers are relatively non-existent because the two areas rarely overlap.

An outside firm does not need a prolonged briefing period regarding the client because of their expertise in diverse areas.