Click on the person you think said the quote displayed.
Add your name for the leaderboard:
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.”
0%
0
0%
0
0%
0
0%
0
“There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.”
0%
0
0%
0
0%
0
0%
0
"Telling lies does not work in advertising."
0%
0
0%
0
0%
0
0%
0
"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster."
0%
0
0%
0
0%
0
Roy Eaton
0%
0
"Facts are irrelevant. What matters is what the consumer believes."
0%
0
0%
0
0%
0
0%
0
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
0%
0
0%
0
0%
0
0%
0
“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”
0%
0
0%
0
0%
0
0%
0
“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.”
0%
0
0%
0
0%
0
0%
0
“Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.”
0%
0
0%
0
0%
0
0%
0
“Stopping advertising to save money is like stopping your watch to save time.”
0%
0
0%
0
0%
0
0%
0
{"name":"Click on the person you think said the quote displayed.", "url":"https://www.quiz-maker.com/Q79OG70","txt":"Add your name for the leaderboard:, “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.”, “There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.”","img":"https://www.quiz-maker.com/3012/images/ogquiz.png"}