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“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.”
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“There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.”
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"Telling lies does not work in advertising."
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"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster."
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Roy Eaton
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"Facts are irrelevant. What matters is what the consumer believes."
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"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
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“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”
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“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.”
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“Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.”
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“Stopping advertising to save money is like stopping your watch to save time.”
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