Click on the person you think said the quote displayed.
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.”
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“There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.”
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"Telling lies does not work in advertising."
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"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster."
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Roy Eaton
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"Facts are irrelevant. What matters is what the consumer believes."
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"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
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“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”
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“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.”
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“Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.”
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“Stopping advertising to save money is like stopping your watch to save time.”
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