Quarterly Quiz Q4 2017 - APAC
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Highlighted answer with × = your response, wrong answer
- Highlighted answer with √ = your response, correct answer
- Highlighted answer with no symbol = correct answer, not chosen
ALL THE BEST! :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Highlighted answer with × = your response, wrong answer
- Highlighted answer with √ = your response, correct answer
- Highlighted answer with no symbol = correct answer, not chosen
ALL THE BEST! :)
Please select your team:
Please select your office:
Please select when you started at Criteo:
What is the main objective of Criteo Audience MatchBETA campaigns?
Improve lower funnel campaign performance
Drive new sales and get incremental budgets by targeting new audiences
Answer advertisers requests to use their CRM data
Improve mid funnel campaign performance
Which of the following are possible use cases for Criteo Audience MatchBETA? (Multiple correct answers)
Re-engagement (e.g. Of inactive or seasonal buyers)
Cross-selling of complementary products
Upgrade (audiences likely to upgrade)
Up-sell (e.g. Promote bundle offers)
One of the KPIs we look at for Criteo Audience MatchBETA is the match rate. What is our average match rate?
30%
50%
60%
80%
What is a best practice for campaign set up?
Only target incremental shoppers
Start with high CPC and decrease it progressively to reach ROI
Compare CPCs across existing campaigns
Exclude context 0 users
What are we doing to increase our match rate? (Multiple correct answers)
Daily user matching
Remove dead cookies
Match users only one time when the campaign is launched
Constantly grow Criteo's identity graph
Which of the below can be used to target users incremental to display campaigns? (Multiple correct answers)
Days since last visit
Context 0
Location
CPC
What type of data can be directly used by Criteo Audience MatchBETA campaigns?
1st party emails
Device ID
Demographic data
Cookie data from sources not collected by Criteo
Your client wants to maximize the audience that will receive cross-device Audience Match banners. In this use case, what should you do for the overlap audience (members that are on the Audience Match list and already in the lower funnel cookie pool)?
Do not use audience for either campaign
Nothing, it is fine for audiences to overlap
Exclude audience from audience match campaign
Exclude audience from display retargeting campaign
Why is campaign performance at risk when you exclude audiences from your existing display campaign for CAM? (Multiple correct answers)
Because the engine prioritizes the campaign that will deliver a greater performance, and recent visitors and shoppers are more likely to engage and convert
Because you are taking budget away from the existing display campaign
Because you are lowering the CPC of your existing display campaign to account for the decreased budget
Because campaign performance between your existing display campaign and CAM campaign is relative, and should be compared against one another
Why are DSPs weak compared to Criteo? (Multiple correct answers)
Inconsistent shopper identity
Manual workflows
Transparent inventory
Hard to use platforms
What could explain low matching rates? (Multiple correct answers)
The client is not passing hashed emails in their we tags and/or app events
Provided hashed emails are encoded in MD5 and not in SHA256
The number of hashed emails provided is lower than the advertiser's normal retargeting audience
We have a low hashed email coverage in the advertiser's country
Which clients are eligible for Criteo Product Feed?
All retail clients
Only fashion retail client
Retail and travel clients
Fashion, retail, and classified client
Why do we need advertisers to provide a Criteo Product Feed? (Multiple correct answers)
Because multiple product images can be provided and used in our banners
Because we will stop supporting other feed types from January 1st, 2018
Because it makes feed import more stable and faster
Because with it, advertisers will be able to leverage new products and features, such as Criteo Sponsored Product and Criteo Customer Acquisition
Select the right definition of GTIN and MPIN (2 correct answers)
GTIN is a globally unique product identifier
GTIN is Google's unique product identifier
MPN is a universal product identifier in the global marketplace
MPN is a number that uniquely identifies the product to its manufacturer
What information does the advertiser need to pass us to consider Criteo Product Feed fully deployed?
Brand and GG category
Brand, GTIN and MPN
Brand and GTIN
Brand, GG Category, GTIN or MPN
Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)
The brand data is required for Criteo Sponsored Products
The brand data will enable the engine to learn user behavior regarding product brands for better user behavior understanding
The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased if they are not likely to buy again
It is not required or recommended that we receive brand data from an advertiser
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