MEC Wavemaker Experiential Marketing Checklist

1. Can this activation directly support the broader objective? I.e. - During the ideation period it is important for all key stakeholders to keep in mind that the activation design should however singularly focused should ladder back to the broader objective. Tailoring each event with a simple message to the target audience is key.

Yes

2. Is the experience we are creating ownable to the brand?

Yes

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