Quarterly Quiz Q4 2017 - MMS Sao Paulo Extensive AS
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Highlighted answer with × = your response, wrong answer
- Highlighted answer with √ = your response, correct answer
- Highlighted answer with no symbol = correct answer, not chosen
ALL THE BEST! :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Highlighted answer with × = your response, wrong answer
- Highlighted answer with √ = your response, correct answer
- Highlighted answer with no symbol = correct answer, not chosen
ALL THE BEST! :)
Please select your team:
Please select when you started at Criteo:
What are the benefits of AO? (Multiple correct answers)
More convenient campaign management: no need to adapt CPCs manually
Estimated +5% Rext uplift at same performance target
Increase around +15% of high margin products displayed in banners
No missed opportunity: CPC management will immediately react to all engine improvements
What is the minimum number of sales per day an advertiser must have to be eligible for AO?
10 post click sales per day
10 post click and post view sales per day
3 overall site sales per day
3 post click sales per day
What is the process for activating AO?
Client must tell AS over email that they agree to the T&C amendment Word doc
Client must accept the T&C in Management Center. TS can launch as soon as that happens
Client must accept the T&C in Management Center, and AS must supply an email confirming the target to TS
Client must provide consent to direct CPC control, and AS must note this in HOUSE as AO is essentially changing client CPC without client confirmation
With AO, is it possible to have different COS or CPO targets per category
Yes, it is recommended to optimize performance
Yes, it is possible in certain cases - you should contact your local AX for recommendation
No, AO can only be set a campaign level
No, AO can only set at advertiser level
Which of the following statements are TRUE about minimum CPCs and AO campaigns? (Multiple correct answers)
You have to set a minimum CPC for AO campaigns and the engine will not go lower than this minimum CPC set for the campaign.
There is no minimum CPC for AO campaigns. The engine will flex CPC bids to reach the agreed target COS/CPO.
There is no minimum CPC for AO campaigns but a minimum CPC set in TOP can still remain effective for another campaign of the same client that is not AO.
You have to set a minimum CPC for AO campaigns. At the same time you can have different minimum CPCs for other campaigns of the same client that are not AO.
What is the recommended strategy for AO during sales spikes of between 2 and 7 days?
Turn AO off
Increase the target 2 days before the sale, move it back down to normal day of sale, lower it day sale ends, then bring it back to normal 2 days after sale ends
Change nothing - AO can react to sales spikes on its own
Increase the target on the day of the sale, then lower it back to normal when the sale ends
What will happen if AO is launched on a campaign with a capped budget that is also live on DPA?
It will miss the target
Management Center will feeze
Spend will be restricted because the engine is being overly cautious to note
It will overspend
What is the most important thing to do to prevent overspend during sales spikes for clients live on AO?
Lower the target the day the sale ends
Increase the target the day the sale begins
Change to CPC optimization
Change nothing
Which of the following describe the eligibility for ACO? (Multiple correct answers)
The campaign has to be run in CRO model for at least 7 days.
The campaign needs to have 3 or more sales per day on average in the last 30 days.
Cross-device is deployed for the advertiser
The client is live on DPA
What is the requirement when you set the target value for ACO?
The target value should be set in the range of ±20% in the last 7 days
The target value should be set in the rage of ±5% in the last 7 days
The target value should be set in the range of ±20% in the last 30 days
The target value should be set in the range of ±5% in the last 30 days
What is the main objective of Criteo Audience MatchBETA campaigns?
Improve lower funnel campaign performance
Drive new sales and get incremental budgets by targeting new audiences
Answer advertisers requests to use their CRM data
Improve mid funnel campaign performance
Which of the following are possible use cases for Criteo Audience MatchBETA? (Multiple correct answers)
Re-engagement (e.g. Of inactive or seasonal buyers)
Cross-selling of complementary products
Upgrade (audiences likely to upgrade)
Up-sell (e.g. Promote bundle offers)
One of the KPIs we look at for Criteo Audience MatchBETA is the match rate. What is our average match rate?
30%
50%
60%
80%
What is a best practice for campaign set up?
Only target incremental shoppers
Start with high CPC and decrease it progressively to reach ROI
Compare CPCs across existing campaigns
Exclude context 0 users
What are we doing to increase our match rate? (Multiple correct answers)
Daily user matching
Remove dead cookies
Match users only one time when the campaign is launched
Constantly grow Criteo's identity graph
Which of the below can be used to target users incremental to display campaigns? (Multiple correct answers)
Days since last visit
Context 0
Location
CPC
What type of data can be directly used by Criteo Audience MatchBETA campaigns?
1st party emails
Device ID
Demographic data
Cookie data from sources not collected by Criteo
Your client wants to maximize the audience that will receive cross-device Audience Match banners. In this use case, what should you do for the overlap audience (members that are on the Audience Match list and already in the lower funnel cookie pool)?
Do not use audience for either campaign
Nothing, it is fine for audiences to overlap
Exclude audience from audience match campaign
Exclude audience from display retargeting campaign
Why are DSPs weak compared to Criteo? (Multiple correct answers)
Inconsistent shopper identity
Manual workflows
Transparent inventory
Hard to use platforms
What could explain low matching rates? (Multiple correct answers)
The client is not passing hashed emails in their web tags and/or app events
Provided hashed emails are encoded in MD5 and not in SHA256
The number of hashed emails provided is lower than the advertiser's normal retargeting audience
We have a low hashed email coverage in the advertiser's country
Why is campaign performance at risk when you exclude audiences from your existing display campaign for CAM? (Multiple correct answers)
Because the engine prioritizes the campaign that will deliver a greater performance, and recent visitors and shoppers are more likely to engage and convert
Because you are taking budget away from the existing display campaign
Because you are lowering the CPC of your existing display campaign to account for the decreased budget
Because campaign performance between your existing display campaign and CAM campaign is relative, and should be compared against one another
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