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Unit 7: Social Media Platforms, Breakdown & Usage: Part 2

YouTube is the most trafficked site of all social media platforms.
True
False
Google owns YouTube.
True
False
200 hours of content are uploaded to YouTube each minute.
True
False
Where does the majority of YouTube content come from?
Celebrities
Small businesses
YouTube users
News outlets
TV shows
95% of all Internet users have access to YouTube.
True
False
Over two-thirds of traffic to YouTube comes from a mobile device; the average user watches over half an hour of views on YouTube daily.
True
False
YouTube overall and YouTube Mobile reach more 18-34 and 18-49 year olds than any cable network in the U.S.
True
False
The top age group increasing their Daily View Time YOY are users 55+.
True
False
Select the top three highest performing content by interest for females on YouTube:
Makeup & Cosmetics
East Asian Music
Skin & Nail Care
Pop Music
Weight Loss
Fashion
Dogs
Recipes
Select the top three highest performing content by interest for fmales on YouTube:
Gaming
East Asian Music
Bodybuilding
Graphics & Animation
Sports
Collectible Card Games
Dogs
Select the top three top engaging video types on YouTube:
Product Reviews
Gaming Videos
How-To Videos
Comedy/Skits
Vlogs
Educational
Pranks
15% of small business owners in the U.S. use YouTube as a promotional channel.
True
False
Vimeo was the first video social platform of our time.
True
False
Users on Vimeo care about the same topics of interest as users on YouTube.
True
False
There are more users on Vimeo than on YouTube.
True
False
Vimeo videos rank lower in Google searches.
True
False
For a content creators Vimeo is free, just like YouTube.
True
False
Snapchat went public in September of last year.
True
False
Snapchat has the youngest engaged audience of all top social media platforms.
True
False
Users open the Snapchat app an average of ________ times a day and are predominantly __________.
12, male
15, female
18, female
19, male
__________% of Monthly Active Users on Snapchat are 34 or younger in age.
85
75
71
65
The majority of users never snap.
True
False
Select the top three highest performing content by interest on Snapchat:
Celebrities & Influencers
Travel
BTS
Food
Beauty
Fashion
Pets
Art & Design
Of the top three social media channels, Twitter ads cost the least amount of money.
True
False
________% of brands saw positive in-store lift post-SnapAd
65
70
75
90
SnapChat stories are only available for a temporary amount of time.
True
False
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