Unit 7: Social Media Platforms, Breakdown & Usage: Part 2

YouTube is the most trafficked site of all social media platforms.

Google owns YouTube.

200 hours of content are uploaded to YouTube each minute.

Where does the majority of YouTube content come from?

95% of all Internet users have access to YouTube.

Over two-thirds of traffic to YouTube comes from a mobile device; the average user watches over half an hour of views on YouTube daily.

YouTube overall and YouTube Mobile reach more 18-34 and 18-49 year olds than any cable network in the U.S.

The top age group increasing their Daily View Time YOY are users 55+.

Select the top three highest performing content by interest for females on YouTube:

Select the top three highest performing content by interest for fmales on YouTube:

Select the top three top engaging video types on YouTube:

15% of small business owners in the U.S. use YouTube as a promotional channel.

Vimeo was the first video social platform of our time.

Users on Vimeo care about the same topics of interest as users on YouTube.

There are more users on Vimeo than on YouTube.

Vimeo videos rank lower in Google searches.

For a content creators Vimeo is free, just like YouTube.

Snapchat went public in September of last year.

Snapchat has the youngest engaged audience of all top social media platforms.

Users open the Snapchat app an average of ________ times a day and are predominantly __________.

__________% of Monthly Active Users on Snapchat are 34 or younger in age.

The majority of users never snap.

Select the top three highest performing content by interest on Snapchat:

Of the top three social media channels, Twitter ads cost the least amount of money.

________% of brands saw positive in-store lift post-SnapAd

SnapChat stories are only available for a temporary amount of time.