Fraud: typical challenges, objections & competition

Forensiq can have a direct effect on advertiser revenue in this key area:

Typical challenges: if the seller's traffic is being flagged as fraudulent, this could result in:

Typical challenges: seeing performance metrics impacted by non-human activities can lead to:

Typical challenges: some prospects still see fraud coming through, even though they are using a fraud solution.

Common objection: "you are not MRC accredited". The MRC is an accreditation organization tasked with identifying reliable, effective and valid audience measurement tools. MRC stands for:

Common objection: "we're worried about latency in getting scores back". The average "roundtrip" to get your fraud detection score with Forensiq is:

Common objection "we do not experience any fraud". Which of the following is correct:

Competition: our most common competitors in Adtech are:

Double Verify has an overall weaker fraud detection process and has been built through acquisition.