Fraud: typical challenges, objections & competition

In order to be successful, please ensure you've read through the pre-requisite slides on LeHub > Training > Fraud > Module 3.

Some questions have more than one correct answer.

Good luck!

Clo

In order to be successful, please ensure you've read through the pre-requisite slides on LeHub > Training > Fraud > Module 3.

Some questions have more than one correct answer.

Good luck!

Clo

Forensiq can have a direct effect on advertiser revenue in this key area:

Reallocation of budget to non-fraudulent media

Renegotiating rates

Increasing sales through non-fraudulent media

All of the above

Typical challenges: if the seller's traffic is being flagged as fraudulent, this could result in:

The client asking for chargebacks

The client reducing his spend (or stopping buying from seller)

The seller getting kicked out of media platforms

The seller being reported to MRC and IAB

Typical challenges: seeing performance metrics impacted by non-human activities can lead to:

Lost revenue

False analysis/attribution model

Typical challenges: some prospects still see fraud coming through, even though they are using a fraud solution.

True

False

Common objection: "you are not MRC accredited". The MRC is an accreditation organization tasked with identifying reliable, effective and valid audience measurement tools. MRC stands for:

Media Rating Council

Marketing Review Census

Merchant Recognition Consortium

None of the above

Common objection: "we're worried about latency in getting scores back". The average "roundtrip" to get your fraud detection score with Forensiq is:

20 s

20 ms

50 ms

Common objection "we do not experience any fraud". Which of the following is correct:

It is possible that a prospect experiences little to no fraud throughout his media buying process.

It is impossible that a prospect experiences no fraud throughout his media buying process.

Double Verify has an overall weaker fraud detection process and has been built through acquisition.

True

False

Fraud: typical challenges, objections & competition

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